City Georgetown, Kentucky Branding WTF 97.7 | Broadcast area Lexington Metro Area Frequency 1580 kHz | |
Slogan Lexington's Rock Alternative Translator(s) 97.7 W249DJ (Lexington) | ||
WWTF (1580 kHz, "WTF 97.7") is a commercial AM radio station broadcasting an active rock and alternative rock radio format. Licensed to Georgetown, Kentucky, United States, WWTF serves the Lexington Metro Area. The station is currently owned by iHeartMedia, Inc.. WWTF programming is simulcast on FM translator W249DJ at 97.7 MHz. Since most listening to rock music is on FM, the station uses its FM dial position to identify itself, as "97.7 Lexington's Rock Alternative."
WWTF broadcasts with 10,000 watts by day but severely reduces power at night to 45 watts to avoid interfering with longer-established radio stations on AM 1580. It uses a directional antenna at all times. The FM translator operates at 250 watts around the clock. The transmitter is on Ironworks Road in Georgetown. The studios and offices are located on Nicholasville Road in Lexington, with the other iHeart stations in the Lexington media market.
History
On September 6, 1957, WGOR signed on the air as a 250 watt daytime-only station. For many years, the station had the WAXU call sign. In the 1960s, WAXU flipped from Top 40 to country music. On September 10, 1973, sister station 103.1 WAXU-FM (now 103.3 WXZZ) signed on the air, simulcasting the country format around the clock.
By the end of 1982, the AM station dropped the country music simulcast and began airing Satellite Music Network's "Stardust" adult standards format, with the call sign WBBE. In 1990, the station reverted to the WAXU call letters, carrying SMN's "Real Country" format.
On April 15, 1991, WAXU became WTKT, simulcasting the oldies format of its FM sister station. WTKT became WBBE again in September 1992, flipping back to WTKT (when the call sign was dropped by the FM) on November 10, 1995. For a few years, WTKT aired an urban contemporary format, as "The Beat." That format moved to 107.9 WBTF in nearby Midway, Kentucky in 2000. WTKT flipped back to adult standards, first simulcasting co-owned WSAI in Cincinnati, Ohio, then as WSNE ("Sunny 1580") in early 2001.
The station switched to sports talk, taking the call letters WXRA (as "Xtra Sports 1580") on October 30, 2002. In 2006, the station flipped to Spanish-language programming as "La Pantera 1580". An urban oldies format was launched in May 2008, with the "Groovin 1580" moniker and WGVN call letters following soon after.
On October 29, 2012, the station flipped to all-comedy, using Clear Channel Radio's 24/7 Comedy Radio service. The call sign was concurrently changed to WWTF. WWTF returned to the all-sports format, using programming from Fox Sports Radio, on Thursday, May 15, 2014.
In September 2016, WWTF added FM translator W249DJ. On February 20, 2017, WWTF flipped to an active rock/alternative rock format as "WTF 97.7."