Neha Patil (Editor)

WWDM

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
First air date
  
1961

Class
  
C

Frequency
  
101.3 MHz

Format
  
Urban adult contemporary

Area
  
Columbia

Slogan
  
Your #1 Station For R&B

HAAT
  
403 meters (1,322 ft)

Facility ID
  
58398

City of license
  
Sumter

Owner
  
Branding
  
1013 The Big DM

WWDM wwwthetalentreport4radiocomwpcontentuploads2

Broadcast area
  
ERP
  
100,000 watts horiz82,000 watts vert

Dj prince ice live on wwdm 101 3


WWDM is an urban adult contemporary radio station licensed to Sumter, South Carolina and serves the Columbia, South Carolina market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 101.3 MHz with an effective radiated power (ERP) of 100 kW from a transmitter east of Fort Jackson. The station goes by the name 1013 The Big DM and its current slogan is "Your #1 Station for R&B". Its studios are located in Columbia.

Contents

Wwdm big dm101fm colombia johnny brown 1990


History

101.3 begin as WFIG-FM in 1961, licensed to Sumter, South Carolina with 3,000 watts of power. At the time, the station was simulcasting the country format of sister AM WFIG 1290. Both stations were owned by one-time South Carolina State Senate candidate John Miles.

In 1973, DJ Pete Boss convinced Miles to allow him the opportunity to program R&B music on WFIG-FM during the evening hours of 7 to 10 PM in exchange for selling the advertising time for his show. The R&B show became successful and the hours were eventually extended throughout the rest of the broadcast day on WFIG-FM. In 1975, the FM call letters were changed to WWDM to solidify its change to full-time urban contemporary.

In 1976, WWDM increased its transmitting power from the 3,000 watts that it was licensed at sign-on, to 100,000 watts. Because of the station's geographical location near the center of the state, as well as the few high-powered FMs in the area at the time, over time, with excellent programming and attention paid to public service,the station became an important voice in the South Carolina African-American community. It has won numerous awards over the years for its news programming and features, which contributed to WWDM's dominance over most urban stations in the market that came and went.

In the mid-1980s, the station languished in the middle of the Columbia ratings, bested by lower-power stations in similar formats, licensed to Columbia. Then-owner and General Manager John Marshall sought higher ratings and sales. He engaged consultant Dean Landsman to conduct market research and to consult the station. Under Landsman's programming (with heavy research and computer programs written by Marshall and Landsman), the station became format dominant, as well as going on to rank either number 1 or 2 in the Columbia Arbitron ratings. Landsman remained as consultant, and brought in Program Director Andre Carson. Under Carson as PD the station ranked at the top of the market. Marshall retired and put the station in the hands of Steve Paterson as GM.

By the late 1990s, long after Landsman and Carson were gone, and Marshall had sold the property, WWDM suffered a minor setback when it was outranked in listenership by new-coming urban stations WLXC (the only other Urban AC) and WHXT. WWDM, at the time, played hip hop and R&B. To curtail excessive competition, ICBC (the owners) bought WHXT, and WWDM restructured its urban contemporary format to serve the adult Black demographics.

Today, WWDM is home to two syndicated shows: The Steve Harvey Morning Show and The D.L. Hughley Show in the afternoons.

The station is owned by Alpha Media through licensee Alpha Media Licensee LLC, which also owns Urban Contemporary WHXT, Modern rock WMFX, Hot AC WARQ, and Sports WOIC in the Columbia radio market which acquired the stations in a buyout from Inner City Broadcasting Corporation.

References

WWDM Wikipedia