First air date 1957 Facility ID 5349 Frequency 540 kHz Format Sports radio Affiliation SB Nation Radio | Class B Affiliations Yahoo! Sports Radio City of license Canonsburg Branding Yahoo! Sports Radio 540 | |
Broadcast area Pittsburgh metropolitan area Power 5,000 watts (day)
500 watts (night) Owner Birach Broadcasting Corporation Area Pittsburgh, PA Metropolitan Statistical Area | ||
In the darkness wwcs live
WWCS (540 AM) is a sports radio station and an affiliate of Yahoo! Sports Radio serving the Pittsburgh, Pennsylvania market. The station is owned by Birach Broadcasting Corporation. WWCS broadcasts on 540 kHz with a power of 5,000 watts daytime (500 watts at night), from a transmitter located just north of Canonsburg (its city of license).
Contents
Wireless wave control system wwcs
History
Prior to being a Spanish music radio station, it had also been a Radio Disney affiliate. The station's previous formats included classical music, ethnic programming, oldies, and religious programming.
The station's previous and long-held call letters were WARO; it had originally debuted as WCNG. 540 was also known as "Radio One" during its days as WARO.
Following ABC's LMA of WWCS from owner Birach Broadcasting, operations for the station moved from its transmitter building at 38 Angerer Road (Strang Lane) in Canonsburg to 400 Ardmore Boulevard in Wilkinsburg, the home of WEAE (ESPN Radio 1250) and WTAE-TV. Under ABC, the station carried Radio Disney.
WWCS ceased to carry Radio Disney upon the expiration of ABC's lease of WWCS on December 31, 2010; the network's programming then moved to Disney-owned WEAE (renamed WDDZ), which disaffiliated from ESPN Radio. From January to February 2011, the station aired a music loop directing listeners to WDDZ.
In February 2011, a Spanish music format began airing as a simulcast of WSDS from Detroit. The simulcast was replaced by Fox Sports Radio programming on January 1, 2012; the network was previously cleared in Pittsburgh on WBGG, which dropped it when it replaced WEAE as the area's ESPN Radio affiliate. It now carries Yahoo! Sports Radio programming full-time.
WWCS is programmed and operated by Birach Holdings Corp. by and through its Chairman and CEO, Sima Birach Jr.