City Vinton, Virginia Frequency 101.5 MHz | Broadcast area Metro Roanoke First air date December 12, 1995 | |
Branding "101.5/102.5 The Mountain" Format Adult Album Alternative | ||
WVMP is an Adult Album Alternative formatted broadcast radio station licensed to Vinton, Virginia, serving Metro Roanoke, Virginia. WVMP is owned by Dr. William E. Amos' Community Media Group, LLC.
WVJT, LLC, owner of several full-powered stations in the Roanoke/Lynchburg/Bedford market, began operating WVMP by LMA on August 1, 2016, and announced intentions to purchase it outright from Community Media Group on August 3. Amos cited the decreasing amount of time he had to devote to the station, but became a minority shareholder in WVJT, LLC. No changes to format or branding came with the agreement. WVJT withdrew the application to transfer control on October 19, and Community Media Group resumed operating the station.
WVMP began simulcasting on WBZS in November 2016 to better cover the southwestern Roanoke area, Christiansburg and Blacksburg. WVMP's main transmitter on Mill Mountain is heavily shielded to the south and west by mountains.