City Shelbyville, Kentucky Branding Froggy 101.7 Format Country | Broadcast area Louisville, Kentucky Frequency 101.7 MHz ERP 6,000 watts | |
WVKY (101.7 FM) is a radio station licensed to Shelbyville, Kentucky, United States, and serving the Louisville area. The station is owned by Southern Belle LLC.
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History
The station signed on in 1978 as Album-Oriented Rock station WZZX. Unable to gain traction against market-leader WLRS, the station adopted an Adult Contemporary format as WJYL in 1981. This station struggled against AC station WRKA, so it began adding Top 40 music to its playlist.This move was successful, but short-lived. In 1984, maintaining the WJYL calls, the station adopted an Urban Contemporary format. The station became WCKD on 1989-04-01. On 1989-08-07, the station changed its call sign to WCKP, on 1992-08-31 to WTHQ, on 2002-05-17 to WIBL, on 2003-05-29 to WJZO, on 2005-12-13 to WXTF, on 2006-03-21 to WLPP, and on 2007-04-16 to WKRD-FM.
The station license was transferred to Aloha Station Trust LLC at the completion of the Clear Channel Privatization. Aloha Station Trust temporarily operated the stations that Clear Channel was required to divest as a condition of the privatization transaction.
On January 12, 2012, WKRD-FM; as a result of a sale from Aloha Station Trust LLC to Southern Belle LLC,again changed their call sign to WVKY.
Previous logo
(WVKY's logo under previous sports format)