City St. Matthews, Kentucky First air date 1966 (as WKRX) | Branding 106.9 Play | |
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Broadcast area Louisville metropolitan area Slogan Your Music, Your Life
Louisville's Original Christmas Music Station (Nov.-Dec.) Frequency 106.9 MHz (also on HD Radio) | ||
WVEZ (106.9 MHz, "106.9 Play") is an FM radio station broadcasting an adult contemporary format. Licensed to St. Matthews, Kentucky, United States, the station serves the Louisville metropolitan area. The station is currently owned by Summit Media LLC. The station is also broadcast on HD radio. The station's studios are located at Chestnut Centre in Downtown Louisville and the transmitter site is in New Albany, Indiana. As with many adult contemporary stations, WVEZ switches to Christmas music between mid-autumn and December 25.
History
The station came on the air in 1966 playing CBS' "Young Sound" Adult Contemporary format.
It switched to a Schulke Beautiful Music format in 1970. In 1974, it was acquired by Stoner Broadcasting and its call letters changed from WKRX to WVEZ.
The station continued to play the Schulke format until 1984, but remained Beautiful Music until 1986. In April 1986, the station switched to a satellite Adult Contemporary format, before going live in 1989. The station rebranded from "EZ107" to "Lite 106.9" in 1993.
The call letters were changed to WVEZ-FM in 1988 when its AM "sister station", now WKRD, changed its call letters to WVEZ. It remained WVEZ-FM until December 7, 1999.
On July 20, 2012, Cox Radio, Inc. announced the sale of WVEZ and 22 other stations to Summit Media LLC for $66.25 million. The sale was consummated on May 3, 2013.
On January 4, 2016, WVEZ rebranded as "106.9 Play".