Slogan "Today's Best Hits" | Branding Rebel Radio 92.1 Frequency 92.1 MHz | |
WUMS (92.1 FM, "Rebel Radio") is a student-run formatted college radio station in University, Mississippi. WUMS is owned and licensed by the Student Media Center of the University of Mississippi (Ole Miss). WUMS serves University/Oxford, Mississippi and the surrounding area in Lafayette County with an ERP of 2,900 watts. Rebel Radio is one of the few commercially licensed college radio stations in the country. Rebel Radio is run by DJs of various majors. Rebel Radio is part of the student-run Student Media Center at Ole Miss.
Contents
Programming
WUMS programming consists of top 40 music. The original format of WUMS was a mixture between Hot AC and Rock music until August 2011 when the station changed the format to completely top 40. Alongside the new change came a new brand, complete with new logos and slogan.
DJs
The station hires new student DJ's every semester. Each student can bring in his/her own feel to their hour (or two), while still fitting in the top 40 format. Students must be enrolled in 12 hours at the University of Mississippi to work at the station.