City South Bend, Indiana Frequency 106.3 MHz | Branding Mix 106 First air date 1990 | |
Slogan "Today's R&B & Old School" Format Urban Adult Contemporary | ||
WUBU (106.3 FM, "Mix 106") is a radio station licensed to South Bend, Indiana, United States, and serving the South Bend market. The station is owned by Partnership Radio, LLC. WUBU broadcasts an Urban Adult Contemporary format. WUBU FM 106 is affiliated with Citadel Media Networks airing The Touch via satellite.
Contents
Map of Wubu, Yulin, Shaanxi, China
The station's schedule is as follows: 6AM –10AM Tom Joyner Morning Show, 10AM-3PM Pam Gibson Show, 3PM – 7PM Doug Banks Show, 7PM – 12MID Ron Chavis, 12MID-6AM Hollywood Henderson.
WUBU caters to a true market niche – the African American market – in their 7 county coverage area of Northern Indiana and Lower Michigan. Counties include: Elkhart, LaPorte, Marshall, St. Joseph and Starke counties in Indiana, and Berrien and Cass counties in Lower Michigan.
History
WUBU originally signed on in the summer of 1991 in Kalamazoo, MI (city of license Portage), at 96.5 FM as an Adult R&B station. The station's original owner was Larry Langford, Jr., a former Chicago air personality who owned the similarly formatted WLLJ-AM 910 in Cassopolis, Michigan and continues to own that station today (now as classic hits-formatted WGTO). Langford sold the station to Tri-State Broadcasting, Inc., in 1992; Tri-State changed the call letters to WFAT in June of that year and installed an oldies format. The station has gone through several other call letters and formats since and is now WZOX.
106.3 FM in South Bend began operations sometime in the early 1990s; the exact date is unknown, however, the WUBU calls and Urban AC format had surfaced on 106.3 by 1995. The current WUBU at 106.3 programmed a satellite-fed smooth jazz format for a time in the early 2000s before reverting to its previous Urban AC format.