Broadcast area Wilkes-Barre-Scranton Frequency 94.3 MHz Audience share 1.9 (Sp'08, R&R) | Branding "94.3 The Talker" Format Talk | |
City Carbondale, Pennsylvania | ||
WTRW (94.3 FM) is a radio station licensed to Carbondale, Pennsylvania, USA, the station serves the Wilkes Barre-Scranton area. The station is currently owned by Bold Gold Media Group, LP.
History
The station went on the air as WCDL-FM on 1979-10-31. On 1981-10-12, the station changed its call letters to WLSP-FM, and on 1988-08-05 to WSGD-FM.
As WSGD-FM, the station broadcast an oldies format under three different names - "Solid Gold 94", "Cool 94", and (after the sale to Citadel Broadcasting) "Big Oldies", which simulcast with Dallas-licensed 93.7 WDLS.
On 1998-05-22, the station (94.3) changed its call letters to WCTP. 93.7 and 94.3 spent that weekend (Memorial Day weekend) stunting with nothing but Garth Brooks music, before launching as "Cat Country 94" the following Tuesday.
On 2000-12-08, the station changed call letters to WBHD. The country format ended, and the station began stunting for several days as "The Love Channel", broadcasting a continuous loop of phoned-in voices of people seeking dates and relationships. After that, the station began simulcasting Mountain Top-licensed top 40 station WBHT.
On 2002-04-19, the station changed call letters to WCWI. The WBHT simulcast remained until the Fall, when it was then replaced by a relaunched "Cat Country 94". That branding lasted for only a few months before Citadel decided to put the station up for sale and replace Cat Country 94 with a simulcast of Citadel Allentown-based WCTO ("Cat Country 96").
In the Winter of 2004, the station was sold to Route 81 Radio. On 2004-02-10, the station changed call letters to WNAK-FM and began simulcasting Nanticoke-licensed adult standards-formatted WNAK.
On 2006-07-05, the station changed call letters to WLNP. The WNAK simulcast gave way to adult contemporary-formatted "Lite 94.3".
On February 1, 2010 Bold Gold Media closed on its purchase of WLNP and began temporarily simulcasting the format of co-owned "The River", WWRR 104.9 FM. On February 19, 2010 WLNP changed their call letters to WTRW.
On March 23, 2010 WTRW changed to a talk format, branded as "94.3 The Talker". WTRW carries nationally syndicated shows such as Glenn Beck, Laura Ingraham, Sean Hannity, Mark Levin and John Batchelor, as well as local host David Madeira.