Broadcast area Piedmont Triad Frequency 830 kHz | Branding 830 AM "The Truth" Format Religious | |
City Kernersville, North Carolina Slogan Central North Carolina's Voice of Truth | ||
WTRU is a radio station licensed to Kernersville, North Carolina. It operates on 830 AM, with broadcasting power of 50 kilowatts during the day and at 10 kilowatts during the night. The station formerly used the callsigns WWMO, WETR and WXII.
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It is owned and operated by Truth Broadcasting Corporation, broadcasting predominantly preaching and teaching on Christian- and Bible-based topics in central North Carolina. Truth Broadcasting is owned by Stuart Epperson, Jr., son of Stuart Epperson, founder of Salem Communications and one of America's 25 most influential evangelicals according to Time magazine.
The station is the flagship of the "Truth Network," a network of stations in North Carolina, South Carolina, Virginia, Iowa and Utah airing much of the same programming as WTRU. These stations are: WDRU, WCRU, WLES, KUTR, and KTIA.
History
The station started as WWMO in Eden, North Carolina with a Southern gospel and preaching format. In 1995, the callsign was changed to WETR and the station moved to the old Color Tile building on High Point Road in Greensboro, North Carolina. WETR offered a mix of "entertainment radio" programming that included talk radio such as The Fabulous Sports Babe and Dr. Laura, and beach music.
New towers were built outside Walkertown, North Carolina to improve coverage of the entire Greensboro-High Point-Winston-Salem market. In 1997, Hearst-Argyle Television, owner of area NBC affiliate WXII-TV, bought the station and changed callsigns to WXII, and a news radio format was used that included audio from some WXII-TV news broadcasts. Truth Broadcasting bought the station in June 2000 and, after a few weeks of silence, returned it to the air with the current format and call letters. From 1956 til 1992 the WTRU calls were assigned to the now silenced AM 1600 in Muskegon Heights, Michigan.
Translators
In addition to the main station, WTRU is relayed by two FM translators.