Broadcast area Grand Strand Frequency 103.1 MHz | Branding Sunny 103.1 First air date 1977 (as WYAK-FM) | |
City Surfside Beach, South Carolina Slogan The Grand Strand's Greatest Hits | ||
WSYN (103.1 FM, "Sunny 103.1") is a classic hits music formatted radio station licensed to Surfside Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 103.1 MHz with an ERP of 8 kW. Its current slogans are "The Grand Strand's Greatest Hits". The Station airs the "John Boy & Billy Big Show" weekdays from 6-10 A.M..
History
103.1 signed on as WYAK-FM "Big Yak" with a country music format in 1977. In 1985 the name changed to Y-103 under new owners who wanted a different image. An AM frequency was added at 1270. In 1985, WYAK DJs included John Dixon, Ralph Connor and Steve Mimms. WYAK became a separate station around 1990, first calling itself WXMB and playing southern gospel music. The station became WYAK again later, the first Myrtle Beach area station to air Rush Limbaugh, and broadcast the FM programming part-time. Later the AM station played R & B oldies as WCKN, using the WCIN classic oldies format, but signed off.
During the mid-90s WYAK-FM, owned by Multi-Market Radio Inc., was also heard on WVCO 94.9. On October 1, 1996, Pinnacle Broadcasting Co., owner of WYAV, announced its purchase of WYAK, WMYB, and WRNN-FM. Pinnacle intended to continue managing WVCO, though that station began separate programming in 1997.
WYAK returned to the Big Yak name in 1999 and moved Rick Roberts to mornings with Tab Allen for "Big Yak Mornings with Rick and Tab". Allen's previous partner Michale Jeffries moved to middays and program director Frankie B was afternoon host. After ten years, Allen was let go December 30, 1999, replaced by Holli Heart, formerly of WGTR. Dave Priest was program director for Pinnacle's stations. In 2000, it reverted to the K-103 name.
WSYN and WYAK switched frequencies and were reborn as Sunny 103.1 WSYN and The Coyote 106.5 (WLFF).
WSYN also switched to the "True Oldies" feed; many 1950s and 1960s Oldies were once again heard. Later, with some programming also being done locally, the playlist included many 1960s oldies and also some 1950s ones as well blended in with the mostly early 1970s oldies along with some Carolina beach music classics like "Sixty Minute Man" by Billy Ward (1949).
In January 2010, Craig Russ, the Operations Manager of the Cumulus Cluster, became Program Director of the station. Personalities now include Kenzie (from 104.9 BOB-FM) and Craig Russ (also former Program Director of BOB-FM) is in afternoon drive.
In April 2016, WSYN added "Casey Kasem’s American Top 40 – The 80s". The station also had Awesome '80s Weekends.