City Boca Raton, Florida Branding Moneytalk Radio First air date 1965 | Broadcast area West Palm Beach area Frequency 740 kHz | |
Translator(s) 96.9 FM W245BC (Lauderdale Lakes)
103.9 FM W280DU (Boca Raton) | ||
WSBR (740 AM) is an American radio station broadcasting a business News Talk Information format. Licensed to Boca Raton, Florida, USA, the station serves the West Palm Beach/Boca Raton radio markets, with the Miami/Fort. Lauderdale market as a secondary. The station is owned by Beasley Broadcast Group, Inc., doing business as Beasley Media Group, LLC. Its studios are in Boca Raton and the transmitter is in Parkland.
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WSBR is not licensed by the U.S. Federal Communications Commission (FCC) to broadcast in HD.
History
Since its inception in 1965, WSBR served as primarily an MOR format station which also stayed within Big Bands and Standards featuring radio personalities, Scott Courant and Paul Beers until its sale in 1989 to Howard Goldsmith. Until Goldsmith's purchase, WSBR stayed to its MOR format during the weekdays, and ran brokered talk programming sporadically on the weekend, to garner more income.
Upon purchase from Mal Kahn in 1989, Goldsmith changed the format from MOR/Standards to a talk format rooted in business, or, as Goldsmith coined it, "MoneyTalk Radio."
South Florida's MoneyTalk Radio
After the LMA was approved by the FCC in early 1989, Goldsmith overhauled the station's prime format from MOR/Standards, which were not monetarily beneficial to the station's operations, to a new type of talk radio format centralized upon the activities of the stock market, as well as its periphery. Coined (and copyrighted) "South Florida's MoneyTalk Radio," the new WSBR carried brokered time programs made available initially to stock brokers, commodoties brokers, bond brokers, investment brokers and mortgage brokers. Non-business talk programs still remained from the Kahn era - Palm Beach resident Herbert Swope and newspaper columnist Greg Allen had daily programs, with the rest of the broadcast day devoted to a combination of "per inquiry" informercials and programming via satellite from the Business Radio Network.
On December 31, 2014, WHFS in Tampa Bay began to simulcast WSBR.
On June 2, 2015, WSBR began simulcasting on translator W245BC (96.9 FM), which is licensed to Lauderdale Lakes. This translator adds coverage in east-central and northwestern Broward county.