Broadcast area Greater Orlando HAAT 484 metres (1,588 ft) City of license Orlando Area Greater Orlando Slogan Orgullo Latino | First air date 1950 (as WKIS-FM) Frequency 100.3 MHz Owner iHeartMedia Inc Branding Rumba 100.3 | |
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Format Tropical music, Urban contemporary | ||
WRUM (100.3 FM) is a radio station broadcasting Spanish songs. Licensed to Orlando, Florida, USA, the station is currently owned by iHeartMedia.
WRUM is also broadcast on HD radio. The station mainly plays reggaeton, latin pop, and Salsa. The studios are in Maitland and the transmitter tower is in Bithlo.
The station was previously Oldies-formatted WSHE and WEBG, and prior to that, the frequency was home to Album Oriented Rock station WDIZ since 1971.
References
WRUM Wikipedia(Text) CC BY-SA