First air date January 1950 HAAT 633 Meters Callsign meaning W Rock Of Virginia Slogan The Rock of Virginia | ERP 14,000 Watts Facility ID 37747 Frequency 96.3 MHz Branding 96-3 ROV | |
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Area New River Valley, Southside, Piedmont Triad | ||
WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia and airs a Classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
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WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.
WROV-HD2
WROV-HD2 carries an Alternative Rock format under the branding "96.7 and 96.9 The Alt Project".
History of call letters
WROV-FM first signed on the air in January 1950 as WMVA-FM. It was a sister station to AM 1450 WMVA and served Martinsville and its neighboring communities. When it got a power boost, 96.3 could target the larger Roanoke-Lynchburg market and was bought by 1240 WROV (now WGMN) as a companion FM station.
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV (now WGMN) and initially duplicated that station's programming.