City Rochester, New York Branding Warm 101.3 Frequency 101.3 MHz | Broadcast area Rochester, New York Slogan Today's Soft Rock First air date 1966 (as WEZO-FM) | |
WRMM-FM (101.3 FM) is a radio station licensed to Rochester, New York, USA, the station serves the Rochester area. The station is currently owned by Stephens Media Group - Rochester, LLC. Its studios are located at the First Federal Plaza building in downtown Rochester, and its transmitter site is in Rochester's west side.
WRMM broadcasts an adult contemporary music format (with the exception of late November and December, when WRMM changes to Christmas music). In 2016, the station will begin its "Holiday Gift of Music" on November 18 until December 30.
Historically, the station was the sister station to AM 680/990, now WDCX. Then-WRNY signed on an FM signal at 97.7 in the early 1950s but shut it down in 1955. Twelve years later, the same station, now known as WNYR, signed a new FM signal at its current location, at which it has broadcast ever since. Prior to 1988, WRMM was known as WEZO-FM and had a beautiful music format. AM 990 and WRMM were separated in 1996; WRMM was sold to CBS Radio and AM 990 to a religious broadcaster.
Entercom Communications acquired the station from CBS Radio on November 30, 2007. However, because Entercom's acquisition of CBS's Rochester radio cluster exceeded the Federal Communications Commission's single-market limit on radio station ownership, Entercom put WRMM, along with WZNE and WFKL, back on the market. As of May 2008, Stephens Media Group took over ownership of WRMM.