Broadcast area Portland, Maine ERP 32,000 watts Class B Frequency 101.9 MHz Format Country music Area Portland Slogan Today's Country | First air date October 31, 1967 HAAT 186 meters Facility ID 49982 City of license Portland Owner Saga Communications Branding WPOR 101.9 | |
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WPOR is an FM radio station in Portland, Maine that broadcasts a country music radio format. It is owned by Saga Communications. It broadcasts at 101.9 MHz.
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Wpor 101 9
Programming
The WPOR airstaff consists of Jon Shannon, Sarah Sullivan, and Adam in the morning; other staff include Sarah Sullivan, Randi Kirshbaum, Mark Jennings, and Mike Matthews.
History
WPOR has had the same format since it signed-on as an FM simulcast of 1490 WPOR, now WBAE, on October 31, 1967. WPOR was owned by Hildreth Broadcasting Corporation at that time. On March 2, 1971 WPOR and WPOR-FM were sold to Ocean Coast Properties. 25 years later in March 1996 WPOR and WPOR-FM were sold again, this time to current owner Saga Communications for $10 million.
Through most of its history, the AM and the FM stations either simulcast, or for some years, the AM station used a satellite-delivered Country music service, while live local announcers continued on the FM station. In March 1999 WPOR/1490 changed its call letters to WBAE. The reason for the new call letters was made clear on May 24, 1999 when it changed its format to adult standards and became known on air as The Bay.
WPOR's Jon Shannon has hosted the POR Morning Crew since March 2001.
At one time, when it was Portland's only outlet for Country music, WPOR-FM was the most listened-to radio station in the state of Maine, and has been considered a leader in the field of American Country radio. For many years, WPOR-FM and album-oriented rock station 102.9 WBLM were consistently Portland's top two stations, with each vying for the lead in the ratings. Then in 2004, the Portland radio market got a second serious Country music contender in 99.9 WTHT, forcing WPOR-FM to share the Country audience.