Broadcast area Tampa Bay Area First air date July 1, 1961 (as WGNB) | Slogan All the Hits | |
City St. Petersburg, Florida Branding Hot 101.5
Hot Remixed 101.5 HD2 (HD2) Frequency 101.5 MHz (also on HD Radio) | ||
WPOI, "Hot 101.5", is an FM radio station in Tampa, Florida broadcasting a CHR (Top 40) format.
Contents
The station's HD-2 channel is known as "Hot Remixed 101.5", and airs a Dance format.
The station's main rival is WFLZ.
Owned by Cox Radio, its studios are located in St. Petersburg (the city of license), and the transmitter site is in Riverview.
History
The station started out in 1961 as WGNB. In 1974 it became WKES, which was a religious station operated by the Moody Bible Institute, from studios at the Moody-affiliated Keswick Christian School in Seminole.
In 1997, in a three way swap, Paxson Broadcasting acquired Lakeland Christian station WCIE 91.1 from the Carpenter's Home Church, who in turn swapped the station with Moody's WKES. WKES would soon move to 91.1 FM; after a brief simulcast period, the WKES call sign would move to 91.1 while 101.5 would become WILV, broadcasting a "Love Songs" format branded as "Love 101.5".
WILV was a failure, and in 1998, Paxson Communications was bought out by Clear Channel Communications. With that, on September 19, 1998, the format changed to Rhythmic oldies as WFJO, "Jo 101.5". In 1999, Cox Radio purchased WFJO along with several other stations.
On December 15, 2001, the station flipped to All-1980s as "The New 101-5 The Point". The first song as "The Point" was "Don't You (Forget About Me)" by Simple Minds. The station was modeled after KHPT in Houston, Texas that had launched the previous year. The call letters became WPOI on January 14, 2002. The original tagline was "The Best of the '80s and More", which included late-1970s and early-1990s tracks, along with 1980s product.
In 2006, "The Point" started adding more 1990s songs to the playlist. In 2009, the station added songs as late as 2000. "The Point" also removed the "Late '70s" tagline from the on-air liners, thus removing all pre-1980s music from the station.
In September 2010, the station adopted the "The Best Music of the '80s and '90s" slogan.
In May 2011, the "New" was finally dropped from the station's name. Around the same time, the "New" was dropped from the name of sister stations WWRM and WXGL.
On July 1, 2011, at 10:00 am, after playing Bon Jovi's "Blaze of Glory", the station began stunting with random song clips. One hour later, the station flipped to CHR as "Hot 101-5", with LMFAO's "Party Rock Anthem" as its first song. The station has taken direct aim at WFLZ, and targets an 18–49 year old audience (particularly, the 18–34 age bracket) with a music-intensive current-based playlist that borders towards Dance-pop tracks, with less talk and commercials than its competitors.
Programming
Weekdays
Radionomy Weekdays
Weekends - Saturday