Broadcast area South Shore, Cape Cod Frequency 1390 kHz | Branding Today's Easy 99.1 First air date August 8, 1955 | |
City Plymouth, Massachusetts Slogan Boston's Home For the Most Music & The Most Variety | ||
WPLM (1390 AM) is a radio station broadcasting an adult contemporary format, simulcast with WPLM-FM (99.1). Licensed to Plymouth, Massachusetts, USA, the station serves the South Shore and Cape Cod areas. The station is currently owned by Plymouth Rock Broadcasting Co., Inc. Most of the station's broadcast day is leased out to Money Matters Radio, owner of WBNW; Plymouth Rock generally airs its programming on the station during nights and weekends.
History
WPLM signed on August 8, 1955, with WPLM-FM being added on June 25, 1961. The two stations simulcast all programming from the FM station's launch until 1997, when the station began leasing out some of its broadcast day to simulcast WADN (now WBNW). On January 15, 2015 WPLM returned to a full simulcast with WPLM-FM.
For much of its history, WPLM was branded as "America's Hometown Station;" its current slogan is relatively recent.