First air date June 25, 1961 HAAT 131 meters Facility ID 52838 City of license Plymouth Branding Today's Easy 99.1 | ERP 50,000 watts, Stereo Class B Frequency 99.1 MHz Format Adult contemporary music | |
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Broadcast area Boston
New Bedford-Fall River
Cape Cod Owner Plymouth Rock Broadcasting Company Area Boston, New Bedford, Cape Cod, Fall River Slogan Boston's Home for True Variety | ||
WPLM-FM (99.1 FM, "Easy 99.1") is an Adult Contemporary station serving the Boston,Massachusetts, New Bedford-Fall River, Massachusetts, and Cape Cod radio markets from Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth. As of September 2014 the signal was strengthened to reach much of Rhode Island.
History
WPLM-FM signed on June 25, 1961. In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1". However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995. Initially, programming was largely provided by SW Networks' Smooth FM service; (indeed, the station took the branding "Smooth FM 99.1") however, after Smooth FM closed on December 31, 1996, the station switched to a similar service from Jones Radio Networks and reimaged as "Jazzy 99.1". Two years later, this was discontinued in favor of the current "Easy 99.1" format.
From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier; however, the AM station has gradually shifted some of its schedule to simulcasts of WADN/WBNW (1120) since 1997.
Notable past and present personnel include Audrey Constant, Scott Reiniche, Billy Teed, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.