Branding 103.7 The Peak Format Country | Frequency 103.7 MHz | |
City North Conway, New Hampshire Broadcast area Northern New England
Estrie First air date March 1952 (as WMOU-FM) | ||
WPKQ (103.7 FM, "The Peak") is a country music radio station licensed to North Conway, New Hampshire and is owned by Townsquare Media. It transmits from atop Mount Washington in New Hampshire, the tallest peak in the Northeast. WPKQ's city-grade signal covers portions of New Hampshire, Maine, Vermont, and Quebec.
Contents
History
The 103.7 frequency now occupied by WPKQ began in March 1952 as WMOU-FM, the FM sister station to WMOU (1230) in Berlin. The stations became WKCB and WKCQ in 1957, but returned to their original callsigns two years later. WMOU-FM separated from the simulcast of WMOU in 1972 and became WXLQ-FM, airing a rock and oldies format. This evolved to a mix of top 40 and oldies in 1975. The station reverted to the WMOU simulcast in 1977 (but retained the WXLQ call letters). A construction permit for a new 103.7, using WXLQ's former transmitter, was granted on August 8, 1983 to New England Broadcasting, Inc. (formed by Steve Powell, the son of previous WMOU owner Bob Powell) and revived the WMOU call letters (without the "-FM" suffix), with a license to cover issued on March 15, 1984.
In 1990, the station moved its transmitter to Mount Washington in 1990, changed its format to an innovative hot AC format and officially became "WZPK 1-0-3-7 Peak-FM". Branding themselves as "The Peak of New England" with a Class C flamethrower signal that reached from Boston to Montreal. The station debuted by originally simply asking on-air to its audience what they wanted on air by airing the message "We are building YOUR Superstation. Please tell us what you would like to hear" and supplied a 1-800 number for listeners to contact the station. The station was really refreshing to Sherbrooke Québec's audience just north of the border who were then losing their own English top 40 local radio station CKTS AM 900 when WZPK made its startup.
In 1996 103.7 adopted its present callsign and format upon its sale to Fuller-Jeffrey in 1996. The city of license was changed to North Conway in 1999.
On July 6, 2015 WPKQ split from its simulcast with WOKQ 97.5 FM Dover, NH and rebranded as "103.7 The Peak".
During football season, WPKQ broadcasts New England Patriots games.
Signal
Due to its transmitter location on the top of Mount Washington, the station has one of the largest coverage areas in North America, reaching most of New Hampshire (except where WKNE comes in better), the Northeast Kingdom and other portions of Central and Northern Vermont, Western Maine, Southern Quebec (including eastern exurbs of Montreal and the Sherbrooke/Estrie area, and small portions of northeast Massachusetts. However, as the slogan shows, the station chooses to focus mainly on New Hampshire (specifically areas north of the Lakes Region and Maine (specifically the Western Maine Mountains tourism region and portions of greater Portland, while still getting some listenership in Estrie and the Northeast Kingdom.