Branding The Avenue HAAT 98 meters (322 feet) Facility ID 36786 First air date 1956 Format Adult Album Alternative | ERP 42,000 watts Class C2 City of license Appleton Frequency 91.1 MHz Owner Music That Matters, Inc | |
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Slogan "Your Music, Your Community." | ||
WOVM (91.1 FM, "The Avenue") is a non-commercial American radio station licensed to Appleton, Wisconsin. The station is owned by Music That Matters, Inc.
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The station was assigned the WOVM call letters by the Federal Communications Commission on September 20, 2005.
Ownership
From 1956 to 2005, the station was owned by Lawrence University and bore the call letters WLFM, airing National Public Radio programming and Wisconsin Public Radio's Ideas network. Starboard Media purchased the station in the summer of 2005, changed the calls to WOVM and switched the station to its Relevant Radio Catholic religious programming. WLFM continues on as a student-run Internet radio station featuring a wide variety of music and talk, broadcast from Lawrence University.
In April 2008, Music That Matters Inc. reached a deal to acquire WOVM from Starboard Media Foundation d/b/a/ Relevant Radio The deal was consummated on July 10, 2008
In 2014, WOVM held a one million dollar fundraiser to continue its operation and by the beginning of 2015 it raised over $700,000 from listeners and business supporters which was enough to keep it running through the end of the year. It retained as part of its mission to support non-profit organizations.
Programming
From February 2009 to June 2011, WOVM aired a mix of blues, traditional and smooth jazz, lounge, and swing music. The format segued to Gold based Adult Album Alternative in June 2011.