Audience share 3.3 (Fa'04, R&R) Class B Frequency 104.3 MHz Format Country music Branding Froggy 104 | HAAT 219 meters Facility ID 13711 City of license Moon Owner FM Radio Licenses, LLC Sister stations WOGH | |
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Broadcast area Pittsburgh, PA (Allegheny County & Beaver County, PA)
East Liverpool, OH (Columbiana County, OH)
Wheeling, WV (Hancock County & Brooke County, WV) First air date April 15, 1959
(as WOHI-FM) Area Pittsburgh, East Liverpool, Wheeling, WV | ||
WOGI (104.3 FM) is a radio station broadcasting a Froggy branded Country music format. Licensed in the Pittsburgh suburb of Moon Township, Pennsylvania, United States, the station serves both the Wheeling, West Virginia metropolitan area and the Pittsburgh Media Market. The station is currently owned by FM Radio Licenses, LLC.
Contents
History
WOGI signed on the air April 15, 1959 as WOHI-FM, the FM sister station of WOHI, both owned by East Liverpool Broadcasting Company.
WOHI and WOHI-FM were sold to Constrander Corporation, owned by Joseph D. Coons for $175,000 on December 20, 1960. The acquisition of the stations took effect January 27, 1961. WOHI-FM changed callsigns to WRTS in June 1967, and in November 1971, Coons sold both WOHI and WRTS to Frank Mangano for $290,493. However, the name of the company remained the same under the new owner. WRTS changed callsigns once again to WELA in May 1974. In the mid-1970s, WELA was an easy listening format. By 1981, the easy listening format was dropped in favor of a C&W format. By the late 1990s, the station had a classic hits format dubbed "Classic Hits 104".
Keymarket purchased both WOHI and WELA in 2000. The new owner changed the callsign to WOGF on July 7, 2000, and adopted a country music format with the "Froggy" moniker; a format which continues today. WOGF recently changed its city of license to Moon Township, PA from East Liverpool, Ohio. The tower location remains in Beaver County, PA. WOGF assumed the callsign WOGI in 2009, a callsign that was previously used on 98.3, which is a station in Pittsburgh, PA that Keymarket sold to EMF in 2009. The new callsign on 98.3 is WPKV.
Froggyland
WOGI and sister WOGH have a slight bit of signal overlap in "Froggyland", specifically Beaver County, Pennsylvania and the west hills of Pittsburgh. Both signals, as well as the former main "Froggy", now WPKV, are clearly heard in areas near the Pittsburgh International Airport. WOGI has a large signal, as well. WOGI can be effectively be heard on car radios from St. Clairsville, Ohio to Ligonier, Pennsylvania to Youngstown, Ohio to Waynesburg, Pennsylvania.
WOGI is the flagship station of the Froggyland network of stations in the region, which also includes:
(Covering Fayette, Greene, Westmoreland Counties)
Prior to becoming WOGG, 94.9 was home to WASP-FM, also running a country format. WOGG's class A signal blankets the Mon Valley and southern-most regions of the Pittsburgh Media Market. Cities targeted include Uniontown, Connellsville, Belle Vernon, Monessen, Monongahela Masontown, Waynesburg.
(Serving Washington, Beaver, the South Hills and West Hills of Allegheny County. Also, serves Brooke, Hancock, and Ohio Counties in West Virginia; Jefferson and Belmont County in Ohio)
Prior to becoming WOGH, 103.5 had the WOGE calls for a brief time. Prior to being WOGE, 103.5 was licensed to Steubenville, Ohio and known as WRKY, lastly as a country format. "Rocky 103" targeted the rust-belt Steubenville-Weirton market primarily and the Washington and Wheeling markets secondarily. Since the city of license change to nearby Burgettstown across the border in Washington County, the focus has shifted to serve the South Hills and West Hills of Pittsburgh. Specifically, the cities targeted are Washington, Canonsburg, Peters Township, Bethel Park, Bridgeville, Coraopolis, Robinson, Carnegie. Steubenville, Weirton, Wellsburg, Toronto all still receive an easily receivable signal. WOGH realistically has the largest effective coverage area of all of the "Froggyland" stations. Typical car radios can receive 103.5 from St. Clairsville, Ohio to Seven Springs, Pennsylvania to Morgantown, West Virginia to Grove City, Pennsylvania.