Broadcast area Lima, Ohio HAAT 170 meters Website MIX 103.3 City of license St. Marys Owner iHeartMedia Inc Branding Mix 103.3 | ERP 1,950 watts Class A Frequency 103.3 MHz Format Adult contemporary music Area Lima | |
Slogan West Central Ohio's First Choice at Work!, Your Variety Station | ||
Wmlx tv commercial
WMLX ("Mix 103.3") is a commercial FM radio station licensed to St. Marys, Ohio, operating at 103.3 MHz. It has a Mainstream AC format. Its studios and offices are located on West Market Street in Lima, Ohio, and its transmitter is located just outside Buckland, Ohio.
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The station began broadcasting in December 1997 with 10,000 songs in a row. Phil Austin was the first Program Director, who brought the station to life. The station garnered top ratings, becoming number one by Spring of 1999 in the Adult 25-54 demographic with its Hot AC mix of music and top rated on-air personalities. These included Phil Austin and Kathy Hague-Fisher (who moved on to national TV in December 2006). Renee Scott is now PD of Mix 103.3, along with other CC Lima stations.
The station made a move to be completely "jockless" starting December 11, 2006 and has remained so since.
The "Mix" branding is also used by several other Clear Channel-owned stations in Ohio, including WMMX in Dayton and WDFM in Defiance.