City St. Louis, Michigan First air date 1977 | Frequency 1520 kHz Format Country | |
Broadcast area [1] (Daytime)
[2] (Nighttime) Branding Real Country, The Big M | ||
WMLM (1520 AM) is an AM radio station located in St. Louis, Michigan, broadcasting Citadel Media's satellite-delivered Real Country format, a hybrid of classic and current country hits. WMLM mainly broadcasts to the north along the US-127 corridor, and is one of four radio stations to broadcast from Gratiot County.
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History
WMLM began broadcasting in 1977 as a daytime-only station and added nighttime operations in 1982. The station originally broadcast from downtown St. Louis on 1540 kHz, moving south of the city in 1982 to its current location on State Road. The station switched to 1520-AM and added six 200-foot transmission towers. In addition to its country-music format, WMLM provides farm and agricultural news updates as an affiliate of the Michigan Farm Radio Network, which the station was affiliated early on.
Original owner Greg Siefker sold WMLM to Krol Communications, owners of WJSZ-FM in Ashley, Michigan, in May 2008 after the FCC gave approval in March. Speaking to the Mount Pleasant Morning Sun, Siefker cited exhaustion and recent health issues as a reason for selling his station, although he was to stay on as a consultant. WMLM had no change in its format following the sale.
Programming
WMLM's features the only "live and local" morning show in Gratiot County. Simply titled "The Morning Show," the program airs weekdays from 7-9am, providing Mid-Michigan with local news, sports, weather, and obituaries. The current host is Dan Manley. Former hosts include Justin Orminski, Tyler Scott, Tallon Weatherby, Isaac McCormack, and Josh Lattime.
The station broadcasts high school sports as well as Alma College football and basketball. WMLM is also the local affiliate for the NASCAR Sprint Cup Series.