Broadcast area Louisville Slogan "The R&B Station" | Branding Magic 101.3 Frequency 101.3 MHz | |
City Jeffersontown, Kentucky Format Urban Adult Contemporary | ||
WMJM, "Magic 101.3", is an Urban Adult Contemporary FM station licensed to Jeffersontown, Kentucky serving the Louisville metropolitan area owned and operated by Alpha Broadcasting. It currently carries the Steve Harvey Morning Show. The station's studios are located in downtown Louisville and the transmitter site is atop Kaden Tower in east Louisville.
The station was originally licensed in 1979 (as WZZX), initially airing an album rock format. By 1981 the call letters were changed to WJYL and was initially an adult contemporary station. In 1983 the station became the only Top 40 station in the Louisville market, but was sold the next year and changed formats, becoming the first FM station in the Louisville market to target African-American listeners (1984-1988).
The station was sold to the owners of Mainstream Urban Contemporary WGZB in 1994 as an Urban Adult Contemporary-formatted sister station to the younger-skewing WGZB. This FM-FM duopoly combination covered the entire demographic reach of Louisville's African-American radio listenership, and hastened competitor WLOU's decline as the longtime Urban/Black/Soul formatted station for the Louisville market. (WLOU is now a popular Urban Gospel station since July 15, 1996.) During its WLSY days, there was a frequency swap with the former WJYL, moving WLSY from 101.7 MHz to 101.3 MHz, allowing the WLSY (WMJM) signal to move farther west and avoid violating FCC antenna separation distance rules with the former WLRS on 102.3 MHz.
WMJM is owned by Alpha Media.