City Waunakee, Wisconsin Branding Mix 105.1 Frequency 105.1 MHz | Broadcast area Madison, Wisconsin Slogan Today's Best Mix First air date 1992 (as WYZM) | |
WMHX (known on air as "Mix 105.1") is a hot adult contemporary radio station located in Madison, Wisconsin. The station is owned by Entercom Communications and broadcasts at 105.1 MHz.
History
The station was known throughout most of the 1990s as country music station WYZM ("The Big Y-105") before becoming WBZU ("105-1 The Buzz") in late 2000, launching a 1980s music format with a 5,000 song marathon without interruptions. Over time, the station started to sprinkle hits from the 1970s and 1990s into its format, with an eventual emphasis on classic hits from all three decades.
In May 2005, the station became WCHY and rebranded as "105.1 Charlie FM" ("We Play Everything"), adopting an adult hits format very similar to the Jack FM-branded stations, with a wide-ranging list of popular music from 1970s, 1980s, and 1990s, along with occasional music from the 1960s and 2000s. In later years, "Charlie FM" would feature commercial-free weekday morning music blocks (8-11AM) as well as "No-Repeat Work Weeks," in which no song was repeated for the entire 9AM-5PM Monday-thru-Friday work week. Aside from airing the syndicated Kidd Kraddick in the Morning show between March 2009 and May 2010, "Charlie FM" used no regular roster of live disc jockeys, with prerecorded voiceovers serving as the continuity element.
On September 4, 2012, at 2PM, after playing a half-hour of "goodbye"-themed songs (ending with *Nsync's "Bye Bye Bye" and R.E.M.'s "It's The End of the World As We Know It"), WCHY flipped to a hot adult contemporary format as "Mix 105.1," launching with Carly Rae Jepsen's "Call Me Maybe." (The station would change its call sign to WMHX on September 20, 2012.) In announcing the change, Entercom-Madison VP/Market Manager Michael Keck stated that "There is a hole in the [Madison radio] market for a station like Mix;" indeed, Madison had lacked a Hot AC-formatted station since WXXM ("Mix 92.1") dropped the format for progressive talk in 2004. "Mix 105.1" aims to position itself musically between popular competitors WZEE (Top 40) and WMGN (AC) with a playlist emphasizing current musicians including Adele, Pink, Rihanna, and Maroon 5.