City Madison, Wisconsin Branding Magic 98 Frequency 98.1 MHz FM | Broadcast area Madison, Wisconsin Slogan "Real Music Variety" Format Adult Contemporary | |
WMGN (98.1 FM, "Magic 98") is a radio station licensed to and serving the Madison, Wisconsin area. The station has been known on air as "Magic 98" and had its adult contemporary format since 1983. Prior to that, it had been automated Adult Contemporary music as "98 FM", with the call letters WISM-FM. "Magic 98" uses a listener-friendly approach in its music and personalities, and is one of the top stations in the Madison radio market. The station provides a clear signal south to South Beloit and north to Adams.
Notable programming includes a "Five at Five" feature on weekday evenings with five songs in the same theme, and syndicated advice and love calls host Delilah. Weekend programming includes "Saturday at the 70s", "Sunday At The 80s", the Magic Sunday Morning program, and American Top 40 1970s and 1980s.