Branding Rumba 1390 First air date 1946 | Frequency 1390 kHz Format Spanish Tropical | |
City Lancaster, Pennsylvania Slogan Mas Musica Variada Lancaster | ||
WLAN (1390 kHz) is a commercial AM radio station licensed to Lancaster, Pennsylvania, USA. The station is owned by iHeartMedia, Inc. and the license is held by Clear Channel Broadcasting Licenses, Inc. It airs a Spanish tropical music format known as "Rumba 1390."
History
WLAN first went on the air August 9, 1946. The station was originally owned by The Altdoerffer Family of Lancaster County, Pennsylvania. In January 1948, the Federal Communications Commission authorized WLAN to change from 1000 watts (daytime only) to 1000 watts (full-time), concurrent with a change in frequency from 1320 kHz to 1390 kHz. In 1949, a companion FM station was added, WLAN-FM. In the 1960s and 70s, WLAN offered a Top 40 format and was an affiliate of the ABC Radio Contemporary Network. As Top 40 music listening switched to FM, WLAN became an Adult contemporary music station, and by the early 2000s it switched to adult standards.
On January 4, 2010, WLAN changed its format from standards to classic hits. Then, on February 7, 2012, the station switched to a conservative Talk radio format, simulcast from co-owned WHP in Harrisburg, Pennsylvania. Programming included Glenn Beck, Rush Limbaugh, and other nationally syndicated conservative talk hosts, plus WHP's own RJ Harris & Bob During.
On May 4, 2015, the station once again changed its format, this time to Spanish Tropical music under the name of "Rumba 1390". The station now caters to the Lancaster Hispanic community and is fully automated (meaning the DJs are located in other cities and use pre-recorded voice tracks with no live on-air personalities heard).