Broadcast area Jacksonville, Florida HAAT 302 meters Frequency 97.9 MHz Format Contemporary hit radio Area Jacksonville | ERP 12,500 watts Class C2 City of license Neptune Beach Owner iHeartMedia Inc Branding 97.9 Kiss-FM | |
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Translator(s) 97.3 W247CF (Orange Park, relays HD2) First air date August 1965 (as WFOY-FM at 97.7) Slogan Jacksonville's Hit Music Leader | ||
Wksl kiss 93 9 now wncb b93 9 hd analog blending 2 2009
WKSL (97.9 FM), also known as 97.9 Kiss-FM, is a commercial radio station located in Neptune Beach, Florida, broadcasting to the Jacksonville, Florida area on 97.9 FM. The station is owned and operated by iHeartMedia. WKSL airs a Top 40 music format branded as "Kiss-FM", a brand name used on most of its sister Top 40/Pop stations. The station's studios are located on Central Parkway in Jacksonville's Southside section, and the transmitter is in the Arlington section.
Contents
- Wksl kiss 93 9 now wncb b93 9 hd analog blending 2 2009
- Early history
- WFKS 979 Kiss FM
- Radio Now 979
- Return to Kiss FM
- References
Early history
The station was originally licensed to St. Augustine, Florida as WFOY-FM on 97.7 MHz/Channel 249 simulcasting WFOY. In 1984, Shull Broadcasting bought WFOY-AM-FM and changed the FM to Hot AC WUVU "The View 97.7." In 1992 WUVU moved to 97.9 MHz with 50 kW and was sold to Paxson Broadcasting, which switched WUVU to WSTF (the former calls of what is now WJRR in Orlando) with an oldies format from 1993 to 1995. On February 2, 1995, it flipped to Smooth Jazz as WFSJ-FM.
WFKS "97.9 Kiss FM"
WFSJ flipped formats to Rhythmic-leaning CHR at 3P.M. on March 17, 2000 as "97-9 Kiss FM." For a short time it used the calls WGNE-FM. On July 3, 2000, the call letters changed to WFKS.
From 1994 to 2000, the WFKS calls were used on 99.9 FM in Palatka, as CHR/Hot AC "99.9 Kiss FM." That station became country WGNE-FM in 2000 and was moved into the Jacksonville market by Renda Broadcasting in May 2005. It is now "99.9 Gator Country," competing with the current WKSL-FM's sister station, WQIK-FM.
Radio Now 97.9
On July 1, 2011, at Noon, after playing "Just Dance" by Lady Gaga, WFKS launched into a "Flashback Weekend", playing hits that were popular from the station's 10-year existence, including 1990's songs, promoting "the end of Kiss" on the 5th at 9A.M.. On that day, after playing Bye Bye Bye by *Nsync, WFKS relaunched as "Radio NOW 97-9", with a much more mainstream direction. The first song on "Radio NOW" was "Kryptonite" by 3 Doors Down. On July 14, WFKS changed their call letters to WNWW to go with the "Radio NOW" branding.
Return to "Kiss-FM"
On November 1, 2013, WNWW returned to its original branding as "97.9 Kiss-FM". The station still used the WNWW callsign until 2014 because sister station WFKS in Melbourne, Florida currently uses those calls. Instead, the callsign was changed to WKSL on August 1, 2014.