Broadcast area Green Bay, Wisconsin HAAT 100 meters (328 feet) Facility ID 31912 City of license Allouez Owner Cumulus Media Branding Kruz @ 106.7 | ERP 25,000 watts Class C3 Frequency 106.7 MHz Format Adult album alternative Area Green Bay Sister stations WOGB, WDUZ, WQLH, WPCK | |
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First air date December 1996 (as WJLW) | ||
WKRU (106.7 FM) is an adult album alternative-formatted radio station licensed to Allouez, Wisconsin and serving the Green Bay area. The station is owned by Cumulus Media. WKRU's studios are located on Victoria Street in Green Bay, while its transmitter is located off Kepler Drive in the eastern part of Green Bay.
History
The station began broadcasts in December 1996, when Jack LeDuc resurrected the WJLW call letters and its country music format one year after selling its previous home at 95.9 FM. LeDuc ran WJLW until March 1998, when he decided to sell a second time. The new owners, Cumulus Media, changed the station to "106.7 The Eagle," airing a classic rock format. By the mid 2000s, some current rock songs would be inserted into the format, with the station billing themselves as "The Rock of Green Bay."
Major changes would occur at the station in March 2007, as Cumulus changed the call letters to WZNN and dismissed the on-air staff. "The Eagle" ended on the night of March 5 when, after an hour of music from The Eagles (ending with "Hotel California"), the station stunted[1] with construction site noise. At precisely 1:06PM the next day (March 6), WZNN relaunched as "106-7 The Zone," with Nirvana's "Smells Like Teen Spirit" and Green Day's "Holiday" being the first 2 songs played. In billing themselves as "Green Bay's only true alternative", WZNN's move was aimed to set the station apart from the traditional mainstream/classic rock stations in the area. "The Zone" would also air the syndicated Mancow's Morning Madhouse program during morning drive time.
On December 9, 2010, WZNN changed its call sign to WKRU, rebranded as "Kruz @ 106.7," and adapted a new adult album alternative format. A format similar to that of stations in Madison (WMMM-FM) and Chicago (WXRT-FM).