City Marathon, Wisconsin Frequency 104.9 MHz Audience share 2.3 (Sp'06, R&R) | Branding B104.9 Format Country music | |
Broadcast area Wausau-Stevens Point area | ||
WKQH (104.9 FM) is a radio station broadcasting a Country music format. Licensed to Marathon, Wisconsin, United States, the station serves the Wausau-Stevens Point area.
Contents
Format history
WKQH broadcasts a Country Legends format featuring country music artists from the 1970s-early 2000s. Featuring Local Personalities T.K. Michaels and Larry Stevens, with Syndicated Personality Rowdy Yates and Country Gold Saturday Nights at 6. The station has performed well in the ratings and maintains a loyal listenership.
During most of the 90s, the station carried a variation of Classic rock under names such as "104.9 KQH" and "104.9 K-ROCK" In 2003, the station flipped to Active Rock as "Rock 104-9" The ratings initially were good however this did not last and the station switched to its current format.
History
The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, later using a satellite format from Jones Radio. the station went dark in late 1991, later purchased by Americus Communications headed by Rick Muzzy, initially simulcasting WSPO-AM and its talk format. on 1996-02-01 the call letters switched to the current WKQH,