Branding ESPN Radio 1310 & 970 First air date 1983 | Frequency 1310 kHz Format Sports | |
City Asheville, North Carolina Translator(s) 97.3 W247BV (Asheville) | ||
WISE (1310 AM) is a radio station broadcasting a sports format. Licensed to Asheville, North Carolina, USA, it serves the Asheville area. The station is currently owned by Saga Communications Of North Carolina.
The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.
History
For many years, WISE was a Top 40 radio station. In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format.
Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina, bought WISE and WOXL-FM, along with the stations' building on Lookout Road. Hal Green was general manager, as well as WOXL's operations manager.
WISE gradually began adding talk shows in the early-2000s, eventually switching to talk radio full-time, and finally sports talk.
On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.