Subchannels (see article) | ||
City Reidsville, North Carolina Branding Star-47 (general)
Star News (newscasts) Slogan Your Carolina and Virginia Super Station Channels Digital: 47 (UHF)
Virtual: 47 (PSIP) Affiliations Independent
CBS (secondary) | ||
WGSR-LD, virtual channel and UHF digital channel 47, is a independent television station located in Reidsville, North Carolina, United States and also serves Danville, Virginia. The station is owned by the Star News Corporation. WGSR maintains studio facilities located on Gilmer Street in Reidsville, and its transmitter is located northeast of Browns Summit, North Carolina.
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History
The station traces its history back to 1982 when "WCTV-3," a public-access television station on what was then Alert Cable in Reidsville launched. On March 7, 1988, the Federal Communications Commission granted an original construction permit to then-station manager Robert Tudor to broadcast on UHF channel 14, under the call letters W14AU. Over-the-air programming was largely supplied by satellite networks, but the station produced its own nightly newscast. W14AU also began airing a weekly call-in program, Monday Night Live.
The station was sold to Carolina Blue Communications, owned by Daniel Falinski, in early 1996; the FCC approved the purchase that August. Under Falinski's leadership, the station expanded its programming to a more regional focus. Following an established custom of television stations in the Greensboro market (following WXII-TV, WXLV-TV and WLXI), the station changed its call letters to WXIV-LP (the letters "XIV" representing the Roman numerals for the station's then-channel number, "14"), and changed its on-air branding to "The Boob Tube". Second-run situation comedies dominated the broadcast schedule during this period, with overnight programming brokered to a home shopping network.
WXIV-LP was forced to seek a new channel allocation in order to allow Burlington-based WGPX-TV (channel 16) to begin operating its digital signal on UHF channel 14. Engineering studies determined that moving WXIV to UHF channel 39 was the only possible allocation for the station to continue broadcasting; the station moved to channel 39 in April 2004.
At the time of the channel switch, Carolina Blue Communications was in the process of selling the station to Star News Corporation, owner of Martinsville-based regional cable news channel NewsChannel 18. Since WXIV-LP was moving from channel 14 to channel 39, its call letters no longer held any meaning, so the station changed its callsign to WGSR-LP in 2009, reflecting the station's new "Star-39" brand (the calls were modified to WGSR-LD on June 4, 2009).
Analog-to-digital conversion
WGSR shut down its analog signal on June 4, 2009. The station flash-cut its digital signal into operation on UHF channel 47, and received FCC permission to use that as the station's virtual channel, instead of using its former UHF analog channel 39. The station began carrying second and third digital subchannels on August 17, 2009. Digital channel 47.1 began transmitting programming in high definition on February 23, 2011.
Programming
WGSR-LD has expanded its local coverage of the Reidsville-Martinsville-Danville area, and runs a three-hour news/talk program titled Star News, which airs daily from 5 to 8 p.m. Star News has gained a reputation for tackling controversial subjects not approached by the region's full-power television stations, as well as giving extensive coverage to news stories in the Dan River Region. The station has come under fire for exposing several scandals, including crime, that have involved government officials and other public figures in the area.
As a service to NASCAR racing fans, WGSR-LD devotes six hours on the weekends to providing driver and race previews. When races are being run at Martinsville Speedway, coverage of racing action is significantly expanded with local reporters covering action at the track. Each week, the station airs the syndicated racing shows RaceLine and Race Week, the only independently run shows covering the sport of auto racing. Other sports covered by the station in weekend programs include Snowmobiling, Softball and Obstacle Track Racing (Hard Charge).
In the fall, WGSR-LD covers several high school football games, and airs a syndicated program "Inside the Game" covering Historically Black Colleges and Universities football and basketball programs. Starting before Thanksgiving and continuing almost to Christmas, the station broadcasts all of the area municipal Christmas Parades and joins with the merchants of Reidsville, NC and Stoneville, NC in promoting holiday shopping seasons in those towns and the lighting of Christmas decorations.
WGSR-LP began organizing the annual Reidsville Downtown Christmas Parade in late 2006, and broadcasts the event live annually. Each spring and summer, WGSR co-sponsors and broadcasts monthly "Cruise-In Weekends" in downtown Reidsville.
In the Spring of 2014, WGSR-LP experimented with organizing Easter Parades in Reidsville NC and Martinsville, VA, and currently plan to lead a "4th of July Parade" in both of these locations as well.
Due to WFMY-TV (channel 2) having the rights to broadcast Atlantic Coast Conference basketball games, some telecasts produced by CBS air on the station; until October 2006, the station also broadcast Baltimore Orioles baseball games. On May 31, 2008, WGSR-LP aired EliteXC: Primetime through its secondary affiliation with CBS, after primary affiliate WFMY declined to carry the program.