Audience share 5.5 (Sp'09, R&R) HAAT 244 meters Frequency 103.3 MHz Format Classic rock Area Wausau-Stevens Point area Sister stations WYTE, WBCV, WHTQ | ERP 65,000 watts Facility ID 73054 City of license Wisconsin Rapids Owner Nrg License Sub, LLC Branding Classic Rock 103.3 | |
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Broadcast area Wausau-Stevens Point area First air date August 1946 (as WFHR-FM at 104.7) | ||
Common thread the wglx fm rocking the river contest
WGLX-FM (103.3 FM) is a radio station broadcasting a Classic rock format. Licensed to Wisconsin Rapids, Wisconsin, US, the station serves the Wausau-Stevens Point area. The station is currently owned by NRG Media. Former call letters are WWRW (1968–1994) & WFHR-FM (1946–1968).
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History
Original station call letters were WFHR-FM, which signed on August 1, 1946, at 104.7 MHz, moving to the present position of 103.3 MHz a couple years later, simulcasting its AM sister station. In 1968, the call letters WWRW were assigned, with a Beautiful/Easy Listening music format in place within a couple months. WWRW still simulcasted major news blocks with WFHR-AM through the early 1970s. In August 1975, the elevator music format was abandoned for Drake-Chenault's "Hit Parade", an adult contemporary format, which later became "Contempo 300" The station was then known as "W103" also "W103 in Stereo". In August 1989, a classic rock format from Broadcast Programming was put into place, dubbed "The Classic Touch" with a cut of smooth jazz once an hour...the results were dismal, even after tweaking the format several times. A return to an adult contemporary format from the same syndicator then came in January 1991. In the early part of 1994, a change to the present WGLX-FM call letters took place, with a classic rock format that proved much more successful. Original owners were William F.Huffman/Advance Broadcasting,Inc, who sold the AM/FM Combo to Gazette Printing Group, AKA Bliss Communications, in 1981. The present owners, NRG Media, bought WGLX and WFHR in 2004, and eventually moved 103.3 to the present Plover studios, and later sold WFHR-AM to Seehafer Broadcasting, which also bought WDLB-AM & WOSQ-FM, Marshfield in 2006, from NRG, in exchange for 107.9 WLRK, now WBCV, Wausau. The main competition of WGLX, is Rock 105.3 (WRLO) broadcasting from Rhinelander, WI (a totally different market), which is strange, because WGLX and WRLO are both owned by NRG Media.