Supriya Ghosh (Editor)

WFXC

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Branding
  
"Foxy 107/104"

First air date
  
WFXC: 1965 WFXK:

WFXC

City
  
WFXC: Durham, North Carolina WFXK: Bunn, North Carolina

Broadcast area
  
Raleigh/Durham Research Triangle

Slogan
  
Today's R&B and Classic Soul

Frequency
  
WFXC: 107.1 (MHz)(also on HD Radio) WFXK: 104.3 (MHz)(also on HD Radio)

WFXC (107.1 FM) and WFXK (104.3 FM) are a simulcasting urban adult contemporary station in the Raleigh-Durham, North Carolina market. Owned by Radio One along with K97.5 and The Light 103.9, "Foxy 107/104" plays "Today's R&B and Classic Soul" and airs the Tom Joyner morning show and the D.L. Hughley afternoon show. The station was ranked first in the Roanoke Rapids market in the Fall of 2006, Spring 2007 and Fall of 2007. Its studios are located in Raleigh; the WFXC transmitter tower is in Oak Grove, just east of Durham, while the WFXK transmitter is near Castalia, west of Rocky Mount.

Contents

WFXC and WFXK broadcast in the HD radio format.

107.1

WFXC signed on in 1965 as WSRC-FM, the sister station of Durham's WSRC, 1410 AM (now WRJD). In 1971, Duke University Broadcasting Service bought the station and renamed it WDBS. The new station was free-form with lots of progressive rock, folk, jazz and a daily classical music program. On the business side, WDBS operated as a non-profit commercial station. With WDBS's commercial dial position increasing in value, Duke sold the station to the Village Companies in 1983 and applied for a non-commercial license. Classic Ventures, Ltd. later bought WDBS, changing the format to easy listening. The call letters changed to WFXC in June 1984 with a format targeted at the black community. In 1986, WFXC became known as "Foxy 107-The Triangle's Strong Song Station", the first area FM to program urban contemporary music. In 1987, WQOK moved in from South Boston and went head-to-head with "Foxy" for the urban audience. Though WFXC had recently moved from Rose of Sharon Road in western Durham County to a more centrally located taller tower off NC 98, the station's signal, limited to a 3,000-watt facility, was still no match for the powerful 100,000-watt newcomer, prompting "Foxy" to switch to a rhythm and blues/urban adult contemporary format targeting an older, upscale audience in 1990. In the spring of 1992, WFXC found a fix for their coverage shortcomings in WCAS 104.3, a faltering 100,000-watt move-in from Tarboro programming adult contemporary. Owner Pinnacle Broadcasting quickly entered into a local marketing agreement with WCAS owner Osborn Communications and began airing at two dial positions as "Foxy 107/Foxy 104". WCAS later became WFXK and both stations are now owned by Radio One.

WFXC plans a power increase with a change to class C3. The station shares its eastern Durham County tower with WQOK.

104.3

WFXK began as WCPS-FM in Tarboro, North Carolina, the sister station of WCPS 760 AM. Both stations later became the property of Curtis Media and the frequency became home to a country music format as WKTC "Katie Country". In 1990, 104.3 FM was upgraded to serve the Raleigh market by new owner Osborne Communications, while the WKTC intellectual property moved to 96.9 FM in Goldsboro. Osborne debuted in Raleigh as WAZO, but later became WCAS "Class 104", an adult contemporary station. The "Class" format attracted some notable personalities from other area stations such as WRAL morning man "Famous" Bob Inskeep, but never really took off ratings wise. Class 104 gave way to a simulcast of WFXC called "Foxy 107/Foxy 104". WFXC and WFXK were purchased by Clear Channel in 1996 and were owned by Clear Channel Worldwide until 2000 when the two, along with WNNL and WQOK, were spun off to Radio One for Clear Channel to meet ownership caps following their acquisition of AMFM.

In 2012, WFXK was relicensed from Tarboro, North Carolina, to Bunn, North Carolina, but kept the same transmitter in Macclesfield.

References

WFXC Wikipedia