City Loudon, Tennessee Branding i-105.3 First air date 1990 | Broadcast area Knoxville, Tennessee Frequency 105.3 MHz | |
Slogan Knoxville's Independent Radio | ||
WFIV-FM (105.3 FM, "i105.3") is a radio station broadcasting an adult album alternative format. Licensed to the suburb of Loudon, Tennessee it serves the Knoxville metropolitan area including Farragut. It first began broadcasting in 1990 under the call sign WJDG. The station is currently owned by Horne Radio.
History
After being assigned the call sign "WJDG" on April 13, 1990, WFIV-FM changed call signs briefly to "WESK" in March 1991. In May 1991 the call sign was again changed to "WXST" but was changed back to "WESK" on March 16, 1998. In February 2000 the station adopted an '80s format with the call sign WKLV-FM; the station would switch from talk back to 80s music many times up until November 1, 2005. That is when the station switched to its current format and WFIV-FM call sign.
The station's format is eclectic variety. The station is classified as independent programming and is in the category of Adult Album Alternative (AAA) radio format.
Additional syndicated programming includes The House of Blues Hour, hosted by Elwood Blues himself, Dan Aykroyd, as well as Little Steven's Underground Garage hosted by Little Steven who has been the guitarist in Bruce Springsteen's E Street Band since the 1970s.
On March 1, 2010 the station "relaunched" as "i-105," "Knoxville's Independent Radio", dropping any and all reference to their actual studio location in Farragut.
The station was doing well for a while but they laid off their best employee, Parker, and then subsequently nose-dived afterward. They are still in business but operating at a significant loss on a daily basis.