Branding 100.5 The Drive Format Hot Adult Contemporary | Broadcast area Rochester area Slogan Today's Variety | |
Frequency 100.5 MHz (also on HD Radio) | ||
WDVI is a hot adult contemporary station in Rochester, New York, broadcasting on 100.5 FM. The station is owned by iHeartMedia, Inc.. Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New York.
100.5 was previously known as WVOR, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of today's CBS Radio. ARS was forced to sell the station to Jacor to meet Federal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (now iHeartMedia).
WVOR rebranded as "The Drive" in 2006, leaning its direction towards adult album alternative; the WVOR calls would be placed on sister station WISY, in nearby Canandaigua. The station is still a Mediabase hot adult contemporary reporter, however. The AAA lean was dropped in 2012.