City Beckley, West Virginia Branding "103 CIR" Frequency 103.7 MHz | Broadcast area Southern West Virginia Slogan "Today's Hit Music" First air date 1971 | |
WCIR-FM (103.7 FM) is a Contemporary Hit Radio formatted broadcast radio station licensed to Beckley, West Virginia, USA, serving Southern West Virginia. WCIR-FM is owned and operated by Southern Communications.
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Coverage area
The station has an effective radiated power of 5,000 watts, but the height above average terrain of the station is 452 meters (1484 feet), meaning the station broadcasts farther than a typical 5,000 watt radio station that broadcasts at normal height. As a result, the station can be heard as far as Charleston, West Virginia.
History
WCIR-FM was named after WCIR-AM (Now WBKW) in 1971. WCIR-AM was a former Christian Contemporary radio station, hence the Christianity In Radio call letter meaning. The station is owned by Southern Communications. The radio station was a religious format until 1976, when it was changed to top-40 and known as 103-CIR. When the station flipped formats, announcers were Shane Randall (Southern) in the mornings, Dan Robins in mid-days, Bob Cannon in afternoons, Jack Daniels in nights and Jacque Baily doing overnights. The station reached #1 status for quite a few years with this format.