City Cresson, Pennsylvania Branding Mix 94.7 | Broadcast area Altoona, Pennsylvania Frequency 94.7 MHz | |
Slogan The Best MIX of...Everything (Christmas Slogans) Your Home for the Holidays Your Christmas Music Station First air date November 1981 (as WRKE) | ||
WBRX (94.7 FM, "Mix 94.7") is a radio station broadcasting an adult contemporary format. Licensed to the suburb of Cresson, Pennsylvania, it serves the Altoona, Pennsylvania metropolitan area. It first began broadcasting in 1981 under the call sign WRKE. The station is currently owned by Sounds Good Inc.
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94.7 History
WBRX first signed on the air in November 1981 as WRKE, founded by legendary Pittsburgh broadcaster Ed Sherlock and his business partner Neil Hart, who formed Sherlock-Hart Broadcasting the year before. The station's licensee, however, is listed as Sounds Good, Inc. On March 19, 1982, the call sign was changed from WRKE to WBXQ. In addition to owning WBXQ, both men owned WAMQ (now WWGE) in Loretto, which programmed a format of contemporary country music.
In 1990, Sherlock and Hart dissolved their partnership, with Hart leaving to pursue other interests. WAMQ, which was falling into some financial difficulty, was sold to WBXQ Operations Manager Tom Stevens for $55,000 in July 1992. Sherlock retained possession of WBXQ.
WBRX
According to 100000watts.com, WBRX 94.3 and WBXQ 94.7 swapped calls, retaining their classic rock simulcast, on April 27, 2007. Fybush.com reports the call swap was apparently filed in error, as it disappeared the next day (the 28th) from the FCC database. On June 28, 2007, the WBRX and WBXQ call signs were officially swapped on 94.3 and 94.7 FM.
On October 22, 2007 WBRX split from the Q94 classic rock simulcast and switched to an adult contemporary format branded as "Mix 94.7".
Christmas Music
On October 28, 2015 it was announced that Christmas music would start playing on Mix 94.7 during the holiday season, due to the absence of True Christmas 94.3 on WBXQ. Christmas music on Mix 94.7 began on November 25 for Thanksgiving. It is scheduled to keep playing Christmas music until New Year's Day.