Frequency 98.3 MHz | Branding 98.3 The Beat First air date 2004 | |
Broadcast area Columbus, GeorgiaPhenix City, Alabama Slogan "Columbus' #1 for Hip Hop and R&B" | ||
WBFA (98.3 FM, "98.3 The Beat") is a radio station broadcasting an Urban Contemporary format. Licensed to Fort Mitchell, Alabama, the station is owned by the Aloha Station Trust, a divestiture trust for iHeartMedia, Inc., and features programming from Westwood One and Premiere Radio Networks. Its studios are in Columbus, east of downtown, and its transmitter is outside Fort Mitchell, Alabama.
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Programming
WBFA changed from Contemporary Hit Radio to Urban Contemporary music on September 9, 2004, and has been in its current format since that change. Current personalities and programming includes the Rickey Smiley morning show, A.P. "The Mid-Day Diva", Lil' D. on afternoon drive, plus New Jack Nites.
History
In September 2004, WAGH, then known as WBFA, flipped from a contemporary hit radio format branded as "B101" to an mainstream urban format branded as "The Beat". In September 2007, this format, branding, and the WBFA call letters letters were swapped with sister station WAGH.
The station was assigned the WBFA call letters by the Federal Communications Commission on September 4, 2007.
In July 1998, adult contemporary music formatted WAGH ("Magic 98") was purchased by M&M Partners Inc. for a reported $2 million to become the fifth station in that ownership group's Columbus cluster.
WBFA, along with sister station WSHE, officially joined the Aloha Station Trust on August 4, 2008.