Broadcast area Eau Claire, Wisconsin ERP 100,000 watts Class C Frequency 104.5 MHz FM Format Country music Slogan Today's Country | First air date 1950s HAAT 549 meters (1,801 ft) Facility ID 9866 City of license Eau Claire Area Eau Claire | |
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Owner Mid-West Family Broadcasting Branding Today's WAXX 104.5 (pronounced as the word "wax") | ||
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WAXX (104.5 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Fairchild, Wisconsin, sharing the same tower as WEAU.
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History
The station was originally WEAU-FM, an FM station co-owned with WEAU-TV in Eau Claire. When WAXX 1150 was purchased and brought under the same building as WEAU-TV/WEAU-FM, WEAU-FM began simulcasting WAXX's country format. In the 1970s, WEAU-FM was renamed WAXX-FM, and eventually the country format was aired exclusively on the FM dial (WAXX was renamed WAYY in the 1970s and changed formats to oldies, eventually settling on news/talk in 1990).
WAXX & WAYY were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. WAXX, WAYY and new sister stations WIAL-FM, WEAQ, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.
WAXX unveiled its current logo (and added the "Today's" to their branding) in October 2005.
WAXX was the first radio station in the Eau Claire market to broadcast live 24 hours a day on the Internet, beginning March 31, 2006.
WAXX has been awarded several NAB Marconi Radio Awards over the years, including "Small Market Station of the Year" in both 2000 and 2007.
WAXX's "Alex & Cora" Morning won the Wisconsin Broadcaster's Award for best Medium Market Morning Show in Wisconsin in 2013. The Morning Show was also nominated for a Marconi Award for the Best Small Market Morning Show in America in 2013.
WAXX signature voice is John Willyard, voice of the CMA Awards since 1996, whose signature voice work is heard on many notable Country stations across North America.
On the evening of Tuesday, March 22nd, 2011, the tower near Fairchild, WI, carrying WAXX's signal collapsed. The station had to broadcast at low power using a tower next to their studios that only reached the Eau Claire / Chippewa Falls metro area until the its main tower was rebuilt; the station also was broadcasting for the Spencer/Marshfield area also on 104.5. WAXX programming was temporarily carried on WECL 92.9 for several days after the collapse, displacing that station's programming. Early in the afternoon of Friday, January 27, 2012, WAXX-FM started transmitting from a new tower at the Fairchild site, at the same height as the previous collapsed tower.
WAXX and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.
With its location, power, and height, it can be heard as far away as Stillwater, Minnesota, Rochester, Minnesota, Waukon, Iowa, Viroqua, Wisconsin, Waupaca, Wisconsin, Rhinelander, Wisconsin, Sauk City, Wisconsin, Ironwood, Michigan, and Spooner, Wisconsin. Under certain conditions it can be heard in Grand Marais, Minnesota and Manistee, Michigan, both over 200 miles away from Fairchild.