Name W. Kim | Role Author | |
Books Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | ||
W chan kim
W. Chan Kim (born 1952) is a Korean-born business theorist, Professors of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.
Contents
- W chan kim
- W Chan Kim on BLUE OCEAN SHIFT
- Biography
- Creating New Market Space
- Blue Ocean Strategy
- Publications
- References
W. Chan Kim on BLUE OCEAN SHIFT
Biography
Born in Korea, Kim was educated at Ross School of Business, where late 1970s he started his academic career eventually becoming Professor. In 1992 he moved to France, where he became Professors of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.
Kims has served on the board of multiple multinationals, and is Fellow of the World Economic Forum.
In 2008 he was awarded the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He was ranked second in the Thinkers50 of the most influential management thinkers alive.
Creating New Market Space
In their 1999 Harvard Business Review article "Creating New Market Space" Kim and Renée Mauborgne presented a popular post-Porter model. In this article they described a "value innovation" model in which companies must look outside their present paradigms to find new value propositions.
Their approach complements most of Porter's thinking, especially the concept of differentiation. They later went on to publish their ideas in the book Blue Ocean Strategy. Thus it is difficult, but not impossible, to topple a firm that has established a dominant standard.
Blue Ocean Strategy
Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.
Publications
Kim has published one famous book and numerous articles on strategic management of multinationals.
Articles, a selection: