Type of business Private
|Key people C. Ashwini Dutt|
Owner C. Ashwini Dutt
Founded 1974, Hyderabad
Films produced Shakti, Raja Kumarudu, Sarocharu, Govinda Govinda, Aswamedham
Vyjayanthi Movies (Telugu: వైజయంతీ మూవీస్) is an Indian Film production company established in 1974, by C. Ashwini Dutt. It is one of the biggest film production houses in Telugu cinema credited with producing some of the most iconic films in Telugu Cinema history. The company has also produced bollywood films like Company and Calcutta Mail.
Initial years and logo
Vyjayanthi Movies has commenced film production under the proprietorship of C. Ashwini Dutt with 1974's successful film O Seetha Katha. The company was named by NTR. Also the logo of the production house contains the image of NTR in the attire of Sri Krishna with a Shankha in his hand and the Earth behind him. They went on to make films with top actors of Telugu cinema like NTR, ANR, Krishna, Sobhan Babu, Chiranjeevi and Krishnam Raju. Many of the films that were made by Vyjayanthi Movies were directed by K. Bapaiah and K. Raghavendra Rao.
Films and success
Vyjayanthi Movies produced several Telugu films like Jagadeka Veerudu Athiloka Sundari, Choodalani Vundi, Indra which were very successful at the box-office. Vyjayanthi Movies introduced popular actors like Mahesh Babu, Ram Charan, Nara Rohit and Allu Arjun to the Telugu cinema.
Three Angels Studio
Dutt's daughter Priyanka C Dutt launched a new production house named Three Angels Studio. They produced their first movie Baanam through this company and introduced actor Nara Rohith to Telugu Cinema. The film was successful and was critically acclaimed/ Their second movie Om Shanti was released in 2010.
On 2014 C.Ashwini Dutt's elder daughter Swapna Dutt founded Swapna Cinema, under the banner Swapna and her sister Priyanka produced Yevade Subramanyam which was declared as hit in box office. Now swapna is on the pre-production works of her new untitled movie.