Formerly called Trampolines Australia Industry Outdoor toys Founder Joe Andon | Type Private Key people Joe Andon (CEO) Founded 2007 | |
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Areas served Australia
North America
Europe Products Recreational trampolines
Trampoline parks
Trampoline accessories Headquarters Wakerley, Brisbane, Australia, Brisbane, Australia, Australia Profiles | ||
Vuly trampolines thunder
Vuly Trampolines (known as Trampolines Australia until 2010) is an Australian company that designs and manufactures recreational trampoline products. It was founded in 2007 and has its headquarters in Brisbane, Australia. The company is most well known for the springless Thunder trampoline, which uses elliptic leaf springs positioned around its base, to provide the trampoline’s rebound.
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Vuly trampolines thunder feature video
History
Vuly Trampolines was founded by Joe Andon in 2007, as Trampolines Australia. The company initially launched from Andon's own room, with the help of a personal loan from his parents and his personal savings. Andon, a Palestinian who emigrated from Jerusalem to Australia with his parents when he was three years old and began running a marketing firm at the age of 16 before establishing Trampolines Australia.
With its products delivered locally in Queensland, the company established its headquarters in Wakerley in 2009, with Andon stating that the move was made to appear more plausible to his clients. In 2010, Trampolines Australia changed its name to Vuly Trampolines, after Vulcan the Roman God of smithery and fire, to enhance its export efforts to the United States.
Expansion throughout Australia began in 2011, which involved forming a number of wholesale partnerships, before the company launched into overseas territories the following year. Vuly Trampolines released the Thunder trampoline in all markets during 2013, which secured them a US distribution contract with retailer, Toys 'R' Us. Competitor Springfree Trampolines filed a complaint in 2013 with the United States International Trade Commission, for alleged patent infringement upon its soft-edge trampolines. The case came to a conclusion in 2015, when an administrative law judge dropped the case, with a finding of no patent violation.
In the 2014 BRW/GE Capital Mid-Market Awards Vuly Trampolines received the award for Best Mid-Market Innovator, while in November 2015, Australian Prime Minister Malcolm Turnbull visited the company's offices and laboratories, just two months after he replaced Tony Abbott. In the same year, Vuly Trampolines also sealed a licensing agreement with Spin Master Ltd. Through the agreement, Spin Master acquired the rights to manufacture, distribute, advertise, promote and sell Vuly Trampolines in the United States, Canada, Mexico, and Europe; the initial presentation of the products in the European market would take place in the Nuremberg International Toy Fair.
Products
The company designed its first trampoline in 2008, and it has since manufactured them in its factory in China. Their original trampoline underwent a series of updates and was renamed the "Classic". Thunder, the company's second model, is a trampoline that uses leaf springs instead of coil springs. It is sold with a tent kit, and it uses no bolts in its assembly. In 2014, Thunder won a Good Design Award in the Sport and Lifestyle category at the International Good Design Awards.
Vuly Trampolines launched Vuly2 in 2015, a redesign of the original Vuly trampoline, which incorporated Thunder’s design in the net, net poles, and jump mat. The Vuly Lite model—sold in Australia through Bunnings Warehouse—incorporated elements from Thunder and Vuly2, while at the same time being Vuly's most accessiblly priced trampoline model.
Vuly Trampolines sponsors a number of well-known trampolinists including Olympians Blake Gaudry, Kat Driscoll and Ji Wallace, who act as ambassadors for Vuly's Trampolines, participating in promotional events and publicised media appearances.