Industry IT and Media Products Outdoor Advertising | Founded 2005 Website www.vrittiimedia.com | |
Key people Veerendra Jamdade (CEO), Rajesh Radhakrishnan (Director Marketing) | ||
Vritti i-Media, founded in the year 2005, is the media business arm of Vritti Solutions Limited, a Pune based software solutions company offering IT and IT enabled services for businesses. Vritti i-Media says it "specializes in developing award winning digital technology enabled media delivery solutions that help companies market and advertise their products and services to the Tier-2, Tier 3 and Rural markets cost effectively".
Contents
Vritti i-Media is the sole authorized agency by the MSRTC to run audio advertisements at 80+ bus depots across Maharashtra which reaches out to approximately 10.3 Cr+ people per month across the state. Vritti i-Media’s network also includes the audio visual solution which is widely present across Highway food malls on express highways in Maharashtra. This medium helps corporates to reach to 2.5 million population of class A+, A, B. These networks run on "DigitalWorld+" technology and have overcome the hurdle of control and reliability missing in DOOH. Some of their clients are Kirti Oil, Lokmat, HUL, Bajaj, Tata indicom, Uninor, Idea, SBI, Gujarat Tea, Devi Cropscience, MKCL
History
2005: Vritti Solutions was incepted
2007:
2010: Vritti started another new initiative of Audio Visual network on Highway food malls and Dhaba’s across Maharashtra using Vritti’s DW+Technology
2011:
'2015:
Products
The rural advertising and marketing solutions of Vritti i-Media are:
Audio network
Audio Advertisement of companies brand or products through public address systems at district bus terminals. This enables advertisers to reach out to target audiences in Tier 2 and Tier 3 cities and rural markets. The i-Media DigitalWorld Audio Network, currently, has a reach across 85 locations across all districts and important towns in Maharashtra with new locations being added every month making it a formidable force to directly reach out to rural audiences.
Vritti i-Media have partnered with the Maharashtra State Road Transport Corporation (MSRTC) and have been appointed as the Sole Authorized Agency by MSRTC to run commercial audio advertisements that are played along with the Buses arrival/departure announcements on public address systems.
There is an ease in which the advertising and timing of messages can be changed as per seasons and festivals. On an average, audio network system reaches 3.5 million passengers using the state transport network.
Audio Visual Network
Vritti i-Media also provides advertising solution on audio visual digital displays with dynamic imaging drawing more attention than any other means of communication. This Audio Visual network is implemented at food malls and Dhabas on Express highways across Maharashtra. This medium has a reach of 25 lacs A, A+ profile people across Maharashtra. It enables the advertisers to grab the attention of the target audience with the help of advertisement in between Passenger Arrival and departure System for the State transport and Private Buses. The company also offers in-house developed content that attracts the travelers coming to the food malls to the LCD Displays. The content is changed dynamically and is interactive.
Awards and recognition
Successful execution at Kumbh Mela-Nashik delivers WOW moment for Vritti at WOW award 2016
Vritti Solutions bags sixth consecutive Media Owner award at OAA
Vritti was associated with the Marcus Evans’ 4th annual Rural Marketing Strategies Conference as the Silver Partner with their CEO Mr. Veerendra Jamdade giving the keynote speech at the event.
SMASH IT – Media Cup 2015 an inter corporate Badminton and Table Tennis tournament between teams/individuals exclusively for the media agencies across Mumbai.
Veerendra Jamdade has 23 Yrs experience in IT implementation in Rural and Agriculture related businesses and Media and as an entrepreneur he has over 16+ yrs of experience. He is the founder Director and CEO of Vritti Solutions Ltd.
Vritti i-Media’s innovative out door advertising network has helped Lokmat, one of Maharashtra’s leading Marathi dailies to increase its readership and brand recall in the semi urban and rural areas of Maharashtra.
Rural marketing today has evolved beyond being a mere addition to the marketing mix and plays a major part in a company’s business plans.
Vritti iMedia, the media arm of IT company Vritti Solutions, has created a digitally-driven audio system to promote brand messages at bus stands.
Vritti Media offers innovative and value for money media solutions to market and advertise products and services to Tier 2, Tier 3 and rural markets using digital technology.
Pune-headquartered Vritti i-Media is spreading its wings in delivering bus station audio advertising solutions.
This 8th Annual Rural Marketing: The Dramatic Shift conference is a platform that is going to bring experts from the respective industries to share their ideas and expertise.
"Veerendra Jamdade has 22 Yrs experience in IT and Media and as an entrepreneur he has over 15+ yrs of experience .He is the founder Director and CEO of Vritti Solutions Ltd.
Vritti Solutions Limited is a Public Company incorporated on 09 March 2007.
Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening held at Taj Vivanta, New Delhi on Friday,11th March.
Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening held at Taj Vivanta, New Delhi recently.
Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening on March 11, 2016 in New Delhi.
Rural Marketing Association of India (RMAI) recently announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening on March 11, 2016 at Vivanta by Taj Dwarka in New Delhi.
ACEF announced the winner of the Rural Marketing Awards 2016 to Vritti iMedia for the campaign Navratna Oil Khoya Paaya at Nashik Kumbh Mela, Audio Nildhana, FATAK SE FURR FAST CARD ACTIVITY -PANDHARPUR, J K Selfie Zone, Navratna Oil Nashik Kumbh Mela Activity, Most Admired Agency for Rural, Most Innovative Use of Media Marketing