Introduced 1949 Founded 1949 | Website vosene.co.uk | |
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Vosene tv advert 2012
Vosene is a brand of medicated shampoo, intended to provide relief from dandruff. It is widely available in the United Kingdom in 250ml bottles.
Contents
Vosene soap shampoo advert 1983 old adverts
Brand background
Vosene was established in 1949, becoming famous for its medicated formula and remedying dandruff. It was used by generations of British families, but lost favour in the 1980s.
Vosene shampoo is available in four varieties: Original Medicated, Frequent Anti-Dandruff, 2 in 1 Gentle Action and Activating Shampoo.
The Original formula contains salicylic acid, an anti-dandruff ingredient. Frequent Anti-Dandruff is formulated for daily use. 2 in 1 Gentle Action contains a conditioner Activating Shampoo for thinning hair. The Activating Shampoo has a counterpart Activating Tonic, designed to be used in conjunction with the Activating Shampoo as a hair thinning treatment.
A range for children is marketed under the Vosene Kids brand and was introduced in 2008. In this range are Extra Shine Detangler Spray, Advanced Conditioning Defence Spray, Conditioning Shampoo, Conditioning Shampoo and Mega Hold Styling Gel.
Acquisition
The Vosene products are now marketed by Lornamead, a privately held global marketer of personal care brands. Lornamead acquired the Vosene brand from Procter & Gamble as part of a deal involving taking six Wella brands.