Vladimir Bobri

Biography

Vladimir Bobritsky studied at the rigorous Kharkiv Imperial Art School. By 1915 he had begun designing sets for the Great Dramatic Theatre of Kharkiv, introducing the methods of theatrical designer Gordon Craig. Swept up in the Russian Revolution, Bobritsky fought on various sides in the civil war before managing to escape in 1917.

"After the Revolution came a long and enforced period of travel and a kind of montage of activity," wrote Bobritsky's friend and fellow artist Saul Yalkert in a biographical sketch printed in Forty Illustrators and How They Work (1946):

As a refugee he traveled on a handmade passport, eight closely printed pages in Polish, so skillfully wrought that it left no doubt as to his talent and feeling for calligraphy, since it successfully passed the expert examination of the English, French, Italian and Greek consular authorities. ... In the mountainous, peninsular Crimea he worked as a wine presser for the Tartar fruit and wine growers. Later he came in contact with Russian, Hungarian and Spanish gypsies, studied their lore, the peculiarities of the different tribes. Having met with a band of gypsies in the Crimea he earned his way as a guitar player in their chorus.

Bobritsky painted icons in the Greek islands, played the piano in a nickelodeon in Pera, painted signs in Constantinople (now Istanbul), discovered an important Byzantine mural in an abandoned Turkish mosque, and earned his passage to America by designing sets and costumes for the Russian ballet in Constantinople.

"Through all those wanderings his knapsack always had a watercolor box, a drawing pad," Yalkert wrote. "The record was kept with constant sketching of people, stories, folklore, folk music and crafts."

Bobritsky emigrated to the United States in 1921.

In his artist profile in Forty Illustrators and How They Work, Ernest W. Watson reports that Bobritsky began operating his own textile printing establishment soon after arriving in New York. "In 1925 he was called in by the art director of Wanamaker's, in an experiment with modern advertising," Watson wrote. "His radically different newspaper layouts were more than the establishment could stomach and both artist and art director were dismissed. But Saks Fifth Avenue saw, admired and beckoned." Saks offered Bobri the position of art director.

"His newspaper and magazine layouts represented a fresh departure," wrote Walt Reed, scholar and historian of illustration art. "Bobri soon found himself with enough clients to embark on a freelance career, largely for advertising illustrations, and strongly influenced by his background of classical training and theatrical designing."

The first of Bobritsky's seven covers for The New Yorker magazine was dated February 6, 1926. By the 1930s, Bobritsky — or Bobri, as he signed his name with greater frequency — had become a leading illustrator in the burgeoning world of advertising. His accounts included Hanes, Koret and Avon; his work was prominent in the Annual of Advertising Art. He also gained renown as an illustrator of children's books.

Bobri frequently contributed to Vogue, Harper's Bazaar, McCall's and many other magazines. As well as appearing in the March 1938 issue of The American Magazine, Bobri's title illustration for Too Many Cooks, a Nero Wolfe mystery by Rex Stout, adorns a recipe box that is one of the most sought-after pieces of Stoutiana.

Bobri continued his study of the guitar. In 1936, he and a small group began meeting informally, forming the first major classical guitar society in New York City, the New York Society of the Classic Guitar.

"The Society's beginnings were somewhat modest, but Bobri, through a seemingly small act, would ensure the Society's preeminence for decades to come," wrote Lester S. Long in NYlon Review, the official newsletter of the New York City Classical Guitar Society:

An illustrator by trade, Bobri presented Andrés Segovia with an offer to paint his portrait. Segovia accepted. In the process the pair began a decade-long friendship and Segovia accepted the position of honorary president of the Society. Already a star in Europe and starting his career in the United States, Segovia would be no mere figurehead; instead, he would influence the artistic direction of the Society for nearly 50 years as chairman of the advisory committee.

In 1946, the society began publishing The Guitar Review. Bobri served as editor and art director of the quarterly magazine until 1985.

As well as designing a number of album covers for Segovia recordings, Bobri wrote and illustrated the influential book, The Segovia Technique (1972).

In 1972, Bobri was decorated with the Cross of Isabel la Catolica with the rank of Knight-Commander, recognizing his lifelong achievements as a designer, painter, art director, composer and writer, and his use of those talents to increase awareness of Spanish culture. The award was presented by the consul general of Spain in New York, at a ceremony attended by Spanish dignitaries including Andrés Segovia.

On November 3, 1986, Vladimir Bobri lost his life in a house fire, one that consumed the house he designed, built and lived in for nearly 50 years, together with his art, correspondence and collection of guitars. Introducing a memorial tribute in its Winter 1987 issue, The Guitar Review wrote, "In the midst of our inability to accept so great a loss, we are seduced by a possible validity in the old Viking philosophy: the belief that the helmsman and his pyre are sent resurrected into the unknown, to sail the sea of eternity. May we hope it's true that our dear friend Bobri has indeed embarked on that mythical journey, still in possession of all he took with him."