Type of site Private Website www.vivino.com | Launched July 2009 | |
Founder(s) Heini Zachariassen, Founder & Theis Sondergaard, Co-Founder Slogan(s) Never forget another wine | ||
Vivino is an online wine community, database and mobile application where users can buy, rate and review wines. Vivino was founded in July 2009 by Heini Zachariassen and Theis Sondergaard. As of 2014, Vivino has a wine database containing over 3 million different wines, and has 6.8 million users. In July 2013, the database had 1 million wines. Vivino's headquarters are based in Copenhagen, Denmark but the company also has offices in the USA, Ukraine and India.
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History
Vivino was founded in Copenhagen, Denmark by Heini Zachariassen and Theis Sondergaard. The company launched their iPhone app in July 2011. They knew very little about wine, and used that ignorance in the development of an app for ordinary people. The developers photographed 5,000 wines, but the breakthrough came when they offered a corkscrew to whoever could upload the most wines, gaining 50,000 pictures. In late 2014, the database receives 250,000 photos per day, although not all are of new wines. The software recognizes 25,000 photos per day, manually processed by 50 Indian contractors. In July 2013 Vivino raised $10.3M in capital from Balderton Capital and Creandum. In January 2016 the company raised a Series B round of venture funding from SCP Neptune (the family office of Christophe Navarre, the global CEO of Moet Hennessy) for an additional $25M. Long term profitability hinges on in-app purchasing and email campaigns, as only 5% of wine purchases are made online.