Viviana Zocco

Education

Zocco was born in Buenos Aires, Argentina, on the April 21, 1962. She has an accounting degree from the Pontificia Universidad Católica Argentina. In 1988 she started an MBA at Universidad del CEMA, graduating in 1990. After that, she spent a year in Virginia where she studied at the Darden Graduate School of Business Administration of the University of Virginia.

Career

While studying in college Zocco started working for Bank of America in Argentina in 1984. In 1988, she went on to work as CFO for Dow Chemical where she stayed till 1992.

Standard & Poor's

In 1992, Zocco co-founded, with Diana Mondino, Risk Analysis S.A., one of the first local rating agencies in Argentina that, owing to its success, was acquired in 1995 by Standard & Poor's, with Zocco taking on the role at S&P as Managing Director for Latin America Origination business, and Buenos Aires Office Head. The acquisition of Risk Analysis by Standard and Poor’s was published and studied by Babson College and it can be found as a study case in Harvard Business Review.

Grupo VI-DA

Zocco is also founder and CEO of Grupo VI-DA, a company that offers digital products for the entertainment, cultural and media world. It includes: TKM, BajaLibros, LEAMOS, BajaMusica, BIDI.la, Vesvi.com, IndieLibros.com, GrandesLibros.com and DualLanguage.com, among others.

In 2005, Zocco founded TKM, a magazine aimed towards the teenage audience. Given TKM’s success it evolved into an online community and became the most influential Hispanic-speaking media for millennials in Latin America and the United States. TKM has presence in multiple platforms and is a trendsetter in its communication style, taking over the millennial audience first in Argentina and then in Brasil, Colombia, Mexico and the United States.

That same year she founded 10Musica, currently known as Bajamusica.com, a digital music store based in Latin America, which consists of more than one million songs for download to any device.

Zocco has focused her attention on developing different initiatives linking technology, entertainment, culture and education.

She founded BajaLibros, an online Spanish language eBooks platform; Vesvi.com a Video-on-demand platform which distributes digital content like movies, series, and documentaries, among others; BIDI.la, a Spanish Digital Library for educational institutions and companies that provides a huge catalogue of books to Universities, companies and different organizations within its online library platform; LEAMOS, a subscription system that from a monthly subscription that allows the downloading of books belonging to the catalogs of a number of large and independent publishers, allowing access to an almost infinite library.

Zocco also launched IndieLibros.com a self-publishing platform that opens up the possibilities of publishing new or unknown authors; GrandesLibros.com a community of readers that aims to become a space for exchange and reading recommendations; and DualLanguage.com a program that is specially designed for the Hispanic audience in the United States, which with a solid and innovative format encourages cultural integration through literature.

Achievements and awards

In 2016 Viviana Zocco won the Gold Stevie Award for Women in Business for Female Entrepreneur or Executive of the Year in Mexico, Central & South America. As long as, the Bronze Stevie Award for Women in Business for both categories: Female Entrepreneur of the Year - Business Products -11 to 2,500 Employees - All Other Industries; and Female Entrepreneur of the Year - Consumer Products -11 to 2,500 Employees

Personal life

Zocco is married and has 4 children.