Girish Mahajan (Editor)

Viva Radio

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City
  
Brooklyn, New York

Website
  
[1]

Owner
  
American Apparel

Slogan
  
"Viva Radio – Bringing online radio back on track!"

Viva Radio (Viva) is an eclectic, Brooklyn, New York-based Internet radio station. Music programming is drawn from a roster of contributors known for their passion and depth of music knowledge. Each contributor has their own profile with extensive playlist archives, so shows are available after their original time of airing. Viva offers a picture, bio and contact information for contributors.

Contents

The station runs 24 hours a day, 7 days a week. Viva is the official in-store music and audio network for American Apparel stores and plays live in over 160 of its retail locations worldwide.

Mission

Viva is known for the depth of its programming, because each DJ is hand selected for the strength of their musical selections. Shows cover genres like dance music, indie rock, pop, rap and jazz.

The station was founded in June 2006. It has 60,000 unique listeners a month. Viva was created in order to give DJs, musicians, art and fashion personalities a place to showcase their favorite music.

Its slogan is "Bringing radio back on track!"

Contributors put together new shows for the station weekly. Viva has 57 contributors, many of them from Los Angeles and New York City. The site is currently at capacity for contributors, but submissions are welcome for future consideration. Shows are typically one hour long but may also run two hours.

Viva has a studio in Park Slope, Brooklyn for conducting live shows and interviews.

VivaLive Series

VivaLive is a series where the station records and rebroadcasts live music performances. The station loosely edits the live material with interviews reflecting artist mood and experience. Each part of the series is one to two hours long and airs about two weeks after the recording date. Current recordings include performances by: !!!, Battles, Bonde Do Role, Black Dice, Glass Candy, The Fucking Champs, The Rapture and Simian Mobile Disco.

Viva Me + You Series

In addition to regular programming, Viva invites contributors and others to come into the Brooklyn studio to record live broadcasts, known as Me + You sessions. Guests play music and discuss their selections. Past Me + You participants include: Amazing Baby, Suzanne Vega, Dandy Warhols, Dennis Coffey, Calvin Harris, Matthew Dear, Black Lips, Mike Bones, Christy and Emily, Andrew W.K., Jon Glaser, MGMT, Excepter, Dark Meat, The Teenagers, Tyvek, Dez Mona, King Khan, Jeffrey Jensen, Love as Laughter, Jennifer O'Connor, Growing, The Fiery Furnaces, Tilly and the Wall, Jay Reatard, Yacht Rock's JD Ryznar, Fiasco, Japanese Motors, Deertick, Times New Viking, Secret Machines, The Duke Spirit, Matthew Young, Ssion, Chairlift, McCarthy Trenching, Craig Wedren, Here We Go Magic, Nite Jewel, Kinetic Stereokids, Violens, Micachu and the Shapes, Suckers, Doug Paisley, White Rabbits, Cheveu, Kurt Vile, The xx, Gary War, Simian Mobile Disco, Sexy Crimes, Hugh Cornwell, The Raveonettes, So So Glos, Hospital Bombers, The Moi Non Plus, Findlay Brown, Glass Rock, Tune-Yards, Holly Miranda, Oh No Ono

Naked Fridays

One of Viva Radio's newest radio programs that features weekly mixes from today's up and coming DJs from North America. The inspiration for Naked Fridays comes from the Midwest lunchtime and midnight hour DJ mixes on house, hip hop, and R&B stations like Detroit's WJLB, and Chuck Chillout's Saturday Nights on NYC's KISS 98.7 FM. These radio mixes have produced international club hits. Recent contributors include Joseph Colbourne, Justine D, and Tropical Jeremy.

77 Boadrum Online Companion

Viva hosts a site with exclusive video footage from the Boredoms 77 Boadrum drum event. On July 7, 2007, devoted participants and fans gathered at the Empire-Fulton Ferry State Park in Brooklyn's DUMBO neighborhood to experience an ensemble of 77 drummers performing as "one giant instrument" under the direction of Japanese music legends the Boredoms. The Viva site hosts video interviews with many of the drummers, as well as a rare interview with Boredoms leader Yamantaka Eye.

References

Viva Radio Wikipedia